bake - May/June 2024 - 8

practical marketing
National Donut Day
Since 1938, National Donut Day has commemorated the spirit of
sharing and caring. The tradition lives on today as retail bakeries
and many others celebrate generosity and bring you resources
to help spread the love. This year, National Donut Day falls on
Friday, June 7.
Dawn Foods, a global leader in bakery ingredients, is gearing
up to celebrate National Donut Day by offering tailored support
for professional bakers. With the donut market poised for significant
growth, Dawn Foods is on a mission to empower bakeries
with resources and strategies to use the occasion to amplify
customer engagement and build lasting loyalty.
Recent market insights highlight the substantial growth potential
of donuts. Technomic forecasts an increase of 6% to 7% in the
coming years, driven by a variety of factors including the emergence
of innovative sweet baked goods trends and the expanding
role of donuts beyond traditional morning fare, extending into afternoon
indulgences and snacking occasions. Dawn's own proprietary
research reveals that 46% of donut purchasers buy at least
a dozen at a time, indicating robust consumer demand.
" Donuts are experiencing a significant surge in popularity,
presenting bakeries with a delicious opportunity to not only
drive sales but also forge lasting connections with customers, "
says Anne Marie Halfmann, director of commercial marketing at
Dawn Foods. " As the demand for donuts continues to rise, National
Donut Day offers businesses a prime opportunity to showcase
their creative offerings and attract new customers through
enticing treats. "
As part of its dedication to bakery success, Dawn offers an extensive
range of high-quality donut mixes, icings, glazes, fillings,
and packaging solutions that meet the evolving preferences of
08 < MAY-JUN 2024 | bakemag.com
consumers. Furthermore, Dawn's instructional how-to videos
and troubleshooting manuals help bakers consistently create irresistible
donuts that delight their customers.
" At Dawn Foods, our support of bakers extends beyond providing
exceptional donut products; we offer comprehensive
marketing support, innovative social media strategies, and delicious
recipes to empower bakeries not just on National Donut
Day, but every day of the year. "
Quick Tips
There's no shortage of ways to make National Donut Day special,
but consider some of these ideas from BakeMark for an even
more memorable occasion.
Decoration station: Consider setting up a space where customers
can customize their own donuts with various toppings,
icings, and sprinkles. If you use blank boxes, put out crayons and
markers for children to decorate them.
Limited edition donut bundles: Create special National Donut
Day themed boxes featuring a variety of your best-selling
donuts and offer them at a discounted price or as a gift with
purchase to encourage larger orders. Giving customers a quick,
grab-and-go option keeps things running smoothly on a busy
day at your bakery.
Social media contests: Host a social media contest in which
you ask customers to share their favorite donut memories, photos,
or drawings for a chance to win a variety of prizes. Announce
the grand prize winner on National Donut Day.
Donut sampling: Consider offering samples of your signature
donuts outside your bakery or in a high-traffic area inside to entice
customers and showcase the quality of your products.
DAWN
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