bake - May/June 2024 - 52

TIME SAVING TIPS
BEYOND PIES
Achatz Handmade Pie Co. is branching out
its product portfolio beyond its famous
pies by creating appetizing new flavor
combinations for cakes.
The most recent example for this
multi-unit retail bakery is the lavender
cake for Mother's Day and other summer
celebrations. This cake features a hint of
lavender with a layer of signature blueberry
filling and topped with a smooth honeybutter
frosting.
Further, Achatz Handmade Pie Co. just
opened its ninth retail location with a new
store in Livonia, Mich., just west of Detroit,
where the innovative bakery is based.
The company is also undergoing a type of
branding makeover.
" We're " Pie Collective " By Achatz - the
pie company you know and love, now with
a new name and fresh look. " We're the
classic love story of the food world - he
owned a diner, she was a waitress, and the
rest is history. Five kids, a sold restaurant
and several hundred pies later, Achatz
Handmade Pie Company was born. "
Fast forward 28 years, and " we bring
you Pie Collective. Not only is it easier
to pronounce - but it also embodies so
much more than just the Achatz name. Pie
Collective is about the people behind the
pie, the people who make our dreams a
reality. From our farmers who provide us
with the best ingredients, to our pie bakers
that bake our fresh pies each morning, to
you - the pie lovers - the ones out there
buying, eating and sharing our pies with
the world. Pie Collective represents a new
generation of pie - one in which we connect,
create, and collaborate. "
DINING OUT
Dessert and dining out are enjoying a
renewed focus.
A new American Express survey
conducted in April among a sample of 2,004
adults with a household income greater than
$50,000 showcases current dining behaviors
and what young people are prioritizing in
the US. This is all tied to American Express
Platinum's 40th anniversary celebration
" Platinum Summer, " which is giving card
member special offers and experiences like
dining.
The new data finds the following relevant
trends:
General dining behaviors
* 70% of adults dine out at least 2-3 times
a month.
* 59% of Gen Z & Millennials rely on
social media for dining recommendations.
* 58% of Gen Z & Millennials 'always' or
'often' look at a restaurant's menu ahead of
time and make selections.
Dining is a priority for Gen Z &
Millennials
* 53% of Gen Z & Millennials prioritize
52 2024
SUMMER CAKES
dining experiences over any other
experiences.
* 47% of Gen Z & Millennials say they
often sacrifice other activities to dine out
more. Of those Gen Z & Millennials who
say they do this, top sacrifices, including
shopping, entertainment and relaxing.
Further, American Express issued its
third Amex Trendex: Small Business
Edition, which found that even as small
business owners surveyed face continued
economic uncertainty, their personal drive
and long-term aspirations are buoying
their optimism. Small business owners
are concerned about issues like pricing
and cash flow forecasting, but they are
overwhelmingly happy that they chose their
career path as an entrepreneur.
JOHN UNREIN, ACHATZ HANDMADE PIE CO.
bake - May/June 2024

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