bake - May/June 2024 - 51

" Look for Mexican flavors to exert a greater influence.
Churros and tres leches cakes are likely to be big. "
Maeve Webster, president of Menu Matters
In-person is still the primary pathway for new taste experiences.
Even in an era marked by increased online grocery shopping, more
than 72% of consumers in a recent Mintel survey cited in-person
grocery retailers as the primary source of new flavor information.
Gen Z is leading a new flavor trend, especially at fast-food chains.
These consumers are expanding their taste horizons and shaping
trends. The immense influence of social media plays a significant
role in driving curiosity and interest in new flavors, sparking increased
dining out among Gen Z consumers.
Social media is the wellspring of inspiration for new flavors. The
heightened online presence of younger consumers and their eagerness
to try new tastes is leading to a rapid evolution of flavor trends.
84% of consumers who actively seek out new flavors cited social
media as their primary information source, in a recent Mintel poll.
59% of consumers who learn about new flavors on TikTok are trying
new flavors at fast food restaurants.
More than a third of US consumers are trying more flavors than
last year. The rise of information, innovation and opportunities has
transformed the landscape of taste, making experimentation more
accessible than ever.
Customizable menus help encourage consumers to try new
flavors and ingredients. In a recent Mintel survey, more than 37%
of consumers cited customizable menus as the primary driver of
trying new flavors, ahead of " health trends " (36%) and even " enjoyment "
(32%). Customizable menus allow customers to dabble
without much risk, such as offering a wide array of sauces or
flavor add-ins.
Unexpected flavor pairings are driving flavor trial. The recent
surge in consumer interest for hot honey and other " sweet heat "
options is a perfect example of how disparate flavors can blend
to transcend traditional occasions and spark possibilities for
innovation.
Global flavors - and Asian foods in particular - continue to grow
in mainstream North American cuisine. These flavors have an
increasing presence in both chain restaurant offerings and retail
product lines. This trend showcases the overlapping lifecycle stages
across different dining occasions.
Snacking occasions can reinvigorate cooking staples. Ingredients
like rosemary and basil can offer a distinctive, yet accessible
taste and bridge the gap between traditional meals and the wide
array of snacking opportunities. This is a particularly big opportunity
for Millennials, with more than 47% of these consumers
reporting an increased consumption of salty snacks compared to
last year.
Brighten their day
Make your distinctive colors shine bright and last
for days, with brilliant and resilient Flavor Right
toppings and icings.
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/flavorrightfoods |
SUMMER CAKES CAKES
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