bake - May/June 2024 - 48
Summer
Flavors for
Smaller Cakes
S
maller sizes of unique cakes and pastries are opening bigger
doors for increased sales in the cake business. Heart-shaped
cakes are a key trend and typically are decorated in pastel colors
like pink, purple, yellow, green or blue. These creative cakes are
often topped off with bright red cherries that give a really vintage
look and feel.
" We make heart-shaped cakes and other creative shapes throughout
the year, " explains Victor Antonio, the main cake baker at Mia
Ranchito in Ocoee, Fla. " We sell out of cakes every weekend. "
Acapulco Tropical y Mas emphasizes flavorful fillings in its cakes
and cupcakes, which are available in a wide variety of flavors including
strawberry, blueberry, and banana.
" Every store has its own unique creations, and this store has a lot
of cakes and pastries with fillings, " shares Ana Leyva of Acapulco
Tropical y Mas in Ellenton, Fla. " Here, we have more customers
who are American and Caribbean. "
COMPLEX INGREDIENTS
Maeve Webster, president of Menu Matters, said one example of a
key emerging trend could be the use of richer, more complex flours
like buckwheat and heritage grains.
Why? Because they can be used in desserts to create " a more
savory, but still approachable, experience, " Webster says.
Other flavors to keep an eye on in 2024, Webster said, include pis48
2024
SUMMER CAKES
tachios in applications like marzipan, dusts and sauces; and tallow,
lard and other meat-based fats in " unexpected applications. "
New flavors will continue to find their way into Italian foods in
2024, says Mike Kostyo, Menu Matters' vice president.
On the bakery side, look for Mexican flavors to exert a greater
influence in 2024, Kostyo says.
Conchas, churros, and tres leches cakes are likely to be big.
Another big ethnic food influence on bakery will continue to gain
steam this year, as well, he adds.
" Thinking longer-term, Asian flavors and aesthetic influences in
classic baked goods are growing in independent bakeries and highend
restaurants so retailers may want to start thinking about how to
evolve baked goods in the next three years. "
NEW FLAVORS
With the growth of brands like Crumbl cookies, in-store bakeries
should also lean into their cookie offerings, with unique, ever-changing
flavors and attractive presentations, Kostyo says.
But as is true for all perimeter departments, value must be top-ofmind.
" Obviously
value is the most important consideration to consumers,
so every brand needs to consider their value proposition in
2024, " Kostyo says. " Younger consumers continue to act differently
from their more senior counterparts when it comes to perimeter
bake - May/June 2024
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