bake - May/June 2024 - 36

chocolate & decorating
Direct to Shoppers
Sprinkles, the renowned dessert bakery, is entering the retail
space with its first line of CPG products: Sprinkles Chocolate
Bars and Sprinkles Mini Chocolates.
The Chocolate Bars are available in four flavors. Red Velvet,
Salted Caramel, Sprinkle, and Milk Chocolate and Mini Chocolate
Bites in Red Velvet and Salted Caramel are now available exclusively
at over 4,000 Walmart locations nationwide.
The premium cupcake-inspired indulgences, made with real
Rain Forest Alliance certified chocolate, were soft-launched earlier
this year at Sprinkles bakery locations nationwide and were
a favorite among guests.
" Sprinkles is known for its decadent cupcakes and iconic flavors,
so translating that experience into the chocolate category
with Walmart, the largest retailer in the world, is beyond exciting, "
says Dan Mesches, chief executive officer of Sprinkles. " We
love seeing the Sprinkles brand alongside everyday products to
bring something new and unexpected to the snacking space. "
" We innovated a premium chocolate line that is completely
new and fresh in the candy aisle and accessible to shoppers nationwide.
Chocolate continues to be a favorite snacking option
COMFORTING FOODS
The largest consumption increases
are among product categories that
offer a sense of comfort: snacks,
baked goods, soup, and frozen treats,
according to one of the world's top
food and beverage flavor companies,
which is growing its presence in the
U.S. market with the opening of an
expansive new Southern California
facility dedicated to the production of
sweet food and beverage flavors.
T. Hasegawa USA officially opened a
new 60,000-square-foot manufacturing
facility in Rancho Cucamonga,
which augments the company's
manufacturing resources in the US
market by 50% and expands capabilities
in sweet flavor production and
technology.
The new facility was opened with a
36 < MAY-JUN 2024 | bakemag.com
for consumers, and we think consumers will love to satisfy those
cravings with Sprinkles Chocolate Bars and Minis, " says Ashley
Rogers, president and chief executive officer of Sprinkles CPG.
The four individually wrapped chocolate bars retail
at $3.98 and the mini assorted package at $5.98.
Sprinkles celebrated the chocolate launch with a private launch
event at their Beverly Hills, Calif., flagship location on May 9.
Sprinkles offers premium cupcakes, cakes and cookies that
are baked fresh in small batches throughout the day and handcrafted
with only the finest ingredients. Sprinkles opened its
first bakery in Beverly Hills in 2005, drawing long lines of loyal
cupcake fans and celebrity endorsements. In 2012, Sprinkles debuted
the world's first Cupcake ATM and has grown to over 70
bakeries and ATMs coast to coast.
ribbon-cutting ceremony attended
by T. Hasegawa USA chief executive
officer Tom Damiano and
the company's US leadership
team, who toured the
new plant to observe
the extensive manufacturing
workspace,
technical equipment and
industry-leading safety
equipment.
" Our business has experienced rapid,
organic growth in recent years and
this manufacturing plant will increase
our current production while
playing a key role in our growth
strategy moving forward, " says
Damiano. " This new facility will
continue to expand the production of
our best-in-class food and beverage
flavor offerings and industry-leading
technology, while better serving our
current and future customers' needs. "
Functional ingredient innovation is
largely concentrated in snacks and
beverages, pointing to white space
areas for future functional ingredient.
More than three quarters feel the
pandemic has changed the way they
view health and safety forever, and
the impact will be holistic.
T. HASEGAWA, AUDREY MA
http://www.bakemag.com
bake - May/June 2024

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