bake - May/June 2024 - 33
to expand our Food Lion To Go Home Delivery services, "
says Evan Harding, director of digital and eCommerce,
Food Lion. " By delivering on our commitment to making
grocery shopping easy and convenient, home delivery
allows our customers to spend more time on what matters
most to them. "
Additionally, by linking their personal Food Lion MVP
savings loyalty card to their account, Food Lion customers
can use digital coupons and redeem their " Shop & Earn "
MVP rewards program savings. Customers can also
view their accumulated Shop & Earn rewards on their
checkout screen and see which clipped digital coupons
will be applied to their order. This is in addition to their
MVP discounts, in-store promotions and weekly savings
specials.
Customers can visit Food Lion Home Delivery or open
the Instacart mobile app on their iPhone or Android
device. They enter their zip code and select their local
Food Lion store, add items to a virtual cart, choose a
delivery window (within one hour, within two hours,
or some scheduled time in the future) and check out.
Fresh food dollar sales are
up 25.9% in the past 5 years.
Source: Circana Integrated Fresh 2023
A shopper accepts the order on his/her smartphone,
uses the Instacart shopper app to guide them through
shopping, and then delivers the order to the customer
in the designated delivery timeframe.
Bakery To-Go
In other examples, Star Provisions Market & Café, a highly
acclaimed gourmet market in Atlanta, offers an innovative
instore program called " Bakery To-Go. "
Unique fresh bakery products such as a breakfast
scone or seasonal hand pie are offered inside the store
and presented in style. This leads to a highly positive
experience for the shoppers.
What is most notable about shopping trends involving
US consumers overall is that bakery shopping at
Flours
youcan
count on
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bake - May/June 2024
Table of Contents for the Digital Edition of bake - May/June 2024
bake - May/June 2024 - Intro
bake - May/June 2024 - 1
bake - May/June 2024 - 2
bake - May/June 2024 - 3
bake - May/June 2024 - 4
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https://digital.bakemag.com/sosland/bake/bake-september-october-2021
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https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
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https://digital.bakemag.com/sosland/bake/bake-march-april-2021
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