bake - May/June 2024 - 3

editor's note
EDITORIAL STAFF
Editor
growing up
with technology
Managing Editor
Digital Media Editor
PUBLISHING STAFF
Publisher
National Account Executive
Inside Sales Specialist
John Unrein
Andy Nelson
Brian Amick
Troy Ashby
Gretchen Wagner
Lauren Juliana
Senior Director of Marketing and Promotions Kathi D. Gilleland
Sales Enablement Specialist
Audience Development Manager
Audience Development Specialist
Director of Digital Media
Digital Advertising Manager
Advertising Manager
Advertising Coordinator
Design Services Manager
Production Specialist
Whitney Hartman
Dustin Pickman
Carlea Chance
Jon Hall
Carrie Fluegge
Nora Wages
Annie Fournier
Elisabeth Spillman
Marj Potts
Senior Design Consultant
Senior Graphic Designer
Promotions Manager
Promotions Media Designer
CORPORATE STAFF
Chairman and CEO
President
Chief Financial and Administrative Officer
Chief Operating Officer and Executive Editor
SOSLAND PUBLISHING COMPANY
4801 Main Street, Suite 650,
Kansas City, MO 64112
Phone: (816) 756-1000
Fax: (816) 756-0494
Web: bakemag.com
Email: bakemag@sosland.com
Becky White
Brian Peterman
Jim White
Abby Chronister
Revealing insights come from the new Amex Trendex: Small
Business Edition from American Express, which found that even
as small business owners surveyed face continued economic
uncertainty, their personal drive and long-term aspirations are
buoying their optimism.
Gina Taylor Cotter, executive vice president and general
manager, Small Business Products & Business Blueprint at
American Express, points out the survey reveals that growing
up with technology and social media has influenced how
Millennials and Gen-Zers operate as small business owners: they
are more likely to start a company right out of school and rely on
technology to run their business.
Amidst pricing and cash flow forecasting concerns, small
business owners' drive and long-term aspirations keep them
motivated.
Pricing/price hikes (44%) and cash flow forecasting (35%)
Charles S. Sosland
L. Joshua Sosland
Staci Greco
Meyer Sosland
are small business owner respondents' top concerns, which is
consistent with Amex Trendex findings over the past year. Nearly
7 in 10 (68%) wish that they had more time to focus on their
product/service vs. managing their businesses' finances. But
small business owners have a positive mindset despite these
challenges: 95% of those surveyed are happy with their decision
to start their company.
The Amex Trendex report found that small business owners are
motivated by their long-term ambitions. Six in ten respondents
(60%) expect their business to be a long-term venture and run
for more than five years. When asked about their long-term
business goals, longevity rose to the top (49%), followed by
becoming an established leader in their industry (32%).
JOHN UNREIN
junrein@sosland.com
FoodEntrepreneur
Experience
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bake - May/June 2024

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