bake - May/June 2024 - 20
Perfecting the process for almost 200 years, each
" We are memory makers
who happen to be bakers. "
Bobby Jucker of Three Brothers Bakery in Houston
day the fifth-generation scratch bakers produce a full
line of breads, pastries, cookies, specialty dessert cakes,
and pies.
Three Brothers Bakery was named 2020, 2021, 2022,
2023 Best of the Best Bakery by Houston Chronicle
Readers and their pecan pie was named " the Best Mail
Order Pecan Pie America has to offer " by Country
Living magazine multiple times along with many other
accolades.
In 2018, Three Brothers Bakery received the SBA
Phoenix Award for Small Business Disaster Recovery
and advocates to help small businesses recover after
disasters.
Marketing and promotions represent a positive way
for Three Brothers Bakery to connect with their local
community.
Earlier in 2024, Three Brothers Bakery presented
special promotions for three big bakery " holidays "
stacked one on top of the other. It all began Feb. 9,
featuring King Cakes and Mardi Gras fun sweet treats,
plus Valentines Day goodies Everything was available
for purchase in store or online for pickup at all of the
four Three Brothers Bakery locations.
" Normally these three holidays are a bit spaced out
or maybe two hit right together, but this year it is three
in four days, and we are ready, " Jucker said.
Three Brothers continues to be owned and managed
by members of the Jucker family. Sigmund's son, Bobby,
a fifth-generation baker, now runs the business along
with his wife, Janice.
" The most important thing about our family is we are
a family of survivors, " Janice Jucker says. As a tribute to
the history of the family bakery, the Jucker family uses
old wooden worktables as tabletops.
Bobby Jucker explains that you can still see some
deep grooves in some of the wooden tabletops where
bakers kneaded the dough for so many years. " It's a
unique way to celebrate something that we have had
in our family for generations, " he says.
Multiple times, Three Brothers Bakery survived disasters:
Hurricane Ike in 2008, Hurricane Harvey in 2017, and
the COVID pandemic in 2020. A PPP loan enabled the
bakery to survive the economic downturn associated
with the pandemic.
" After surviving four floods, a fire and a hurricane we
are experts at small business disaster recovery, " Bobby
Jucker says.
20 < MAY-JUN 2024 | bakemag.com
http://www.bakemag.com
bake - May/June 2024
Table of Contents for the Digital Edition of bake - May/June 2024
bake - May/June 2024 - Intro
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