bake - May/June 2024 - 14
" This celebration is
about our wonderful
community, which is
why we are still here. "
Bobby Jucker, fifth generation baker, Three Brothers Bakery
the school play. She was adventurous and spent several
years working (and playing) at Sun Valley Resort. After
returning to Chicago, she worked at RCA Records and
took night classes at Northwestern University, where
she met Dick, her husband of 63 years.
" Mom taught me everything, " Kirk says. " Our first and
most important way we give back to the community is
by always giving our best. "
Business lessons
Over the years, Rossberg says he has learned many
important lessons, including the fact that not everything
is the end of the world.
The passion and joy for the craft of baking is what
keeps him going. The business, now with two locations,
has grown from eight employees to 115.
" You have to manage differently, " he says. " We are
doing more scratch baking than ever before. I think we
make pretty good cakes. "
The outstanding reputation of Torrance Bakery translates
into repeat business with key customers like Top
Golf, which requires them to list every ingredient on
their shipments to the client.
" We are definitely seeing more demand for clean label, "
Rossberg says. " Our goal is wanting to stay relevant, but
not be overly trending. The ones that have legs don't
take shortcuts. "
Throughout its 40 years of existence, Torrance Bakery
has enjoyed relationships with its residential and business
neighbors. They are also proud to have garnered
numerous awards and accolades. Some claims to
fame include the 2019 Most Influential Family-Owned
Business by the Los Angeles Business Journal, South
Bay Association of Chambers of Commerce " Hall of
Fame " Inductee, voted Best Bakery in Daily Breeze's
" South Bay's Best " since 1993, Torrance Chamber of
Commerce's Excellence in Business and Legacy Awards
and the California Small Business Award.
Being in the South Bay has also provided the bakery
14 < MAY-JUN 2024 | bakemag.com
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bake - May/June 2024
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bake - May/June 2024 - Intro
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