contents 06 08 10 28 38 42 SOSLAND PUBLISHING years FEATURES 12 BAKER MAN IN KILT Roughly 1 million people each month watch the web stories of Coinneach MacLeod, aka the Hebridean Baker, who chronicles fascinating tales of life and baking in Scotland. DEPARTMENTS 06 Management 07 Technical Corner 08 Practical Marketing 10 Equipment Innovations 34 Chocolate & Decorating 36 Cakes 04 < MAY-JUN 2022 | bakemag.com 38 Breads 40 Sweet Goods 42 Pastries 44 Foodservice 58 Formula of the Month 22 EXPANDING YOUR BASE Gaining customers and building repeat business is a complex formula. These bakers share their secrets to success in an ever-changing world of complexity. 28 THE BAKE STORY Our magazine, part of Sosland Publishing, has encountered numerous changes over the decades in continued efforts to match the needs and interests of the retail baking universe. COVER FRUITS & NUTS / ANCIENT GRAINS / PIPING TECHNIQUES Scottish baker Coinneach MacLeod entertains and educates millions of people worldwide with his stories of life and baking on the remote islands of Hebrides in Scotland. He'll appear as a special guest at IBIE 2022 set for Sept. 17-22 in Las Vegas. Photos courtesy of Coinneach MacLeod the voice of bakery and pastry 47 CUSTOM CAKES FOR ALL This month's Cakenomics edition features creative strategies and effective tactics to secure a greater following from a consumer base hungry for innovation. Cakenomics CUSTOM CAKES Hyper-realistic designs take the center stage baker man in kilt THE HEBRIDEAN BAKER Coinneach MacLeod shares his story EXPANDING YOUR BASE Learn a variety of key strategies THE BAKE STORY Our magazine reflects on change SOSLAND PUBLISHING years MAY/JUNE 2022 bakemag.comhttp://www.bakemag.com http://www.bakemag.com