bake - May/June 2022 - 26

" We have big plans for this year and these latest
distribution wins put us in a strong position for meeting
ambitious targets, " Wagstaff says
Unit sales for February 2022 are significantly stronger
than at the same time last year - which was also a
successful period - and that's testament to the team
the company has assembled in the past 12 months, to
further build the brand in America.
" As a brand, we work in collaboration with retailers,
In only seven years,
Manresa Bread has
emerged as one
of the Bay Area's
favorite bakeries.
do for Costco - because it works for their shoppers.
We have invested in making St Pierre work for Costco,
making the brand available across various trade channels
and to go above and beyond for our customers. "
The brand recently announced a $10 million investment
in its supply chain infrastructure to support increased
distribution - no doubt an investment that hasn't gone
unnoticed by the retailer.
Since launching in May last year, sales of St Pierre in
Costco are up 56% and the brand boasts an average fill
rate of 98% - despite disruptions to the supply chain that
have left many suppliers struggling to meet customer
expectations.
America's favorite brioche brand has revealed it's
performing ahead of forecast after a successful start to
the year. In January, the brand secured new item placement
with national retailer Kroger, and it has expanded
its reach across America with new customer relationships
on the East Coast.
Kroger, based in Cincinnati, where St Pierre recently
opened its first American offices, launched two new
products on to shelves nationwide earlier this year.
St Pierre Seeded Brioche Burger Buns and St Pierre
Chocolate & Hazelnut Filled Crepes are helping drive
new customers to the growing brand which has grown
sales by 22% year to date.
Sales are also up on the East Coast, after the brand
secured new distribution with ShopRite Supermarkets
Inc. (SRS) securing space on shelf with 36 Wakefern and
ShopRite sites across New York and New Jersey. The
retail group is now offering a selection of the brand's
popular grilling range and breakfast must-haves including
St Pierre Brioche Bagels, Brioche Sliced Loaf and All
Butter Croissants.
26 < MAY-JUN 2022 | bakemag.com
investing in merchandising solutions, innovative racks
and stand-out fixtures to drive both sales of our own
brand, but also footfall to the instore bakeries of retailers
across the country, " he adds. " Everything at St Pierre
is about enhancing the experience, from shopping
through to eating, and elevating the 'everyday'. Anyone
attending Expo West this year can see this is in action,
too - sampling our products and meeting the people
who are at the heart of our brand. "
On the technology front
Innovative retailers are also experiencing unprecedented
growth in demand for fresh foods, including bakery.
On the technology front, Amazon announced Buy with
Prime, a new benefit for Prime members that will extend
the convenience of Prime shopping to online stores
" Allowing merchants to
offer Prime shopping
benefits on their own
direct-to-consumer
online stores is an
exciting next step. "
Peter Larsen, Amazon's vice president of Buy with Prime.
beyond Amazon.com. Buy with Prime will initially be
available by invitation only for merchants using Fulfillment
by Amazon (FBA) and will roll out through 2022 as
merchants are invited to participate, including those
not selling on Amazon or using FBA.
Buy with Prime will allow millions of US-based Prime
members to shop directly from merchants' online stores
with the trusted experience they expect from Amazon
- including fast, free delivery, a seamless checkout
MANRESA BREAD
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