bake - May/June 2022 - 14
" About a million people a month watch my content
(on TikTok). That makes me pretty happy - when
you are from a village of 30 people. "
Coinneach MacLeod, the Hebridean Baker
that is accessible to pretty much everybody and there
is a real reward from every experience. "
What do you love about baking?
" I learned to bake from my mother and my aunts, who
were fantastic bakers. Actually, my aunt Beloch who is 93,
still bakes every day. She appears in my cookbook with
a recipe for our famous bakery on the island. Maybe that
is the secret to long life is baking and enjoying your life.
" I started sharing my recipes and my stories online
about 18 months ago. And now over 18 million people have
watched my videos online. It has just opened the most
amazing opportunities and experiences for me. From
releasing my cookbook, which I did in September last
year in the UK. Last year, I was the best-selling Scottish
cookbook author of the year, which was amazing. The
book is released next week in the US (https://hebrideanbaker.com/book-tour)
and Canada, Australia, and
New Zealand. It is about to be translated into German
for the European market. I feel humbled and blessed by
the whole experience. "
How are you looking forward to IBIE 2022?
" I am so excited by IBIE. Right now, I am preparing
for a book tour in the US. Knowing I can return to the
States in September for such a major event like IBIE,
it is going to be amazing. I'll be speaking in the RBA
Bakers Center for one of the days, which is going to
be so much fun. I'm just excited to see what trends are
happening in the US when it comes to baking. What is
very interesting at the moment is the authenticity that
maybe was the trend in restaurants - understanding
where the ingredients come from - and I think that is
moving into bakery. People want to know the story line.
When people visit a bakery, they want an experience. I
can't wait to meet other bakers and creators and learn
how they are telling their stories. And I am eager to
meet people with Scottish origins. "
What are your favorite Scottish recipes in baking?
" When I started watching TikTok videos on recipes and
cooking, it looked like it was about the biggest cake
or the most tiers; the videos were very fast paced. I
decided on a different tact. TikTok videos are only a
minute long. I wanted it to feel kind of slow - like there's
a thing in Europe called Slow TV. I wanted it to feel like
a whole experience, where I am baking, maybe I am
14 < MAY-JUN 2022 | bakemag.com
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