bake - May/June 2021 - 8

practical marketing
COMPELLING
PHOTOS AND VIDEOS
Strong visual content on social media gives people a reason to
follow, engage with and buy from you. Visually appealing photos
and videos not only give your potential customers a window
into your bakery, creating a connection that will motivate them
to give you their business, but also showcase your products in a
cost-free way with great reach potential.
According to Twitter, people are three times more likely to
engage with tweets that include visual content. Additionally,
Facebook posts with photos have been proven to receive significantly
more engagement than those without.
So how do you make a lasting impact with your photos? Here
are some tips from leading social media dashboard Hootsuite:
* Use natural light - If your image is too dark, it will be harder
to see. But if it's too light, that can be unappealing.
* Choose complementary colors - Use a color wheel to help
you determine what colors look good together.
* Keep it simple - Make sure your visual is easy to understand.
*
Don't over edit - Subtlety is a good policy when it comes
to filters and features. Also, if you plan to create quote images,
stylized typography or use text overlays, less is more
when it comes to word count.
* Add a logo if appropriate - Logos can be great for extra
marketing in your visuals. By placing a small version of
your bakery's logo in the corner of the image, you let people
know where it came from. It's important to remember
that good branding is noticeable but not obtrusive.
Videos can also do wonders for your business. According to
08 < MAY-JUN 2021 | bakemag.com
Limelight, in 2020, people globally watched almost seven hours
and 55 minutes of online videos on average per week, up 16%
compared to 2019.
In a world that's always in a hurry, short-form video content
ranging from 4-30 seconds will continue to explode in 2021,
thanks to the rise of platforms like Reels and Stories on Instagram,
Facebook, Snapchat, TikTok and more.
Facebook recommends keeping your video length to 15 seconds
or less so that people are more likely to watch until the end.
Facebook videos auto-play, so you especially want to create videos
that capture users' attention within the first few seconds.
You won't need expensive video equipment to record your
videos. Most smartphones today can record videos of high visual
and audio quality, and you can even edit them on your phone
through apps in order to add text, music and more. However,
it wouldn't be a bad idea to invest in a tripod to stabilize your
shots, a microphone if you plan on speaking in your videos and,
much like with your photos, good lighting is essential.
©ALMAJE, ©GOLUBOVY - STOCK.ADOBE.COM
http://www.bakemag.com

bake - May/June 2021

Table of Contents for the Digital Edition of bake - May/June 2021

bake - May/June 2021 - Intro
bake - May/June 2021 - 1
bake - May/June 2021 - 2
bake - May/June 2021 - 3
bake - May/June 2021 - 4
bake - May/June 2021 - 5
bake - May/June 2021 - 6
bake - May/June 2021 - 7
bake - May/June 2021 - 8
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bake - May/June 2021 - 26
bake - May/June 2021 - 27
bake - May/June 2021 - 28
bake - May/June 2021 - 29
bake - May/June 2021 - 30
bake - May/June 2021 - 31
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bake - May/June 2021 - 33
bake - May/June 2021 - 34
bake - May/June 2021 - 35
bake - May/June 2021 - 36
bake - May/June 2021 - 37
bake - May/June 2021 - 38
bake - May/June 2021 - 39
bake - May/June 2021 - 40
bake - May/June 2021 - 41
bake - May/June 2021 - 42
bake - May/June 2021 - 43
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bake - May/June 2021 - pan-1
bake - May/June 2021 - pan-2
bake - May/June 2021 - pan-3
bake - May/June 2021 - pan-4
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bake - May/June 2021 - pan-49
bake - May/June 2021 - pan-50
bake - May/June 2021 - pan-51
bake - May/June 2021 - pan-52
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com