bake - March/April 2024 - PAN47

PROFILES
L
arge mantecadas filled with pineapple
and cookies filled with guava are
among the sweet delights offered
at El Zocalo Supermarket in Haines
City, a must-visit establishment for those
seeking authentic Hispanic cuisine. The
ambiance is bustling and lively, with Latin
music playing in the background. The
interior design is simple but functional,
with rows of shelves stocked with a vast
array of Hispanic products. The prices are
reasonable, making it an affordable place to
indulge in delicious food.
The Cuban bread is very popular here,
as are the bolillos filled with jalapeno and
cheese and the assorted Danish - many
filled with guava. And, of course, they offer
many varieties of cakes.
" Tres leches cakes are our No. 1 seller, "
explains Elinor Vargas, store manager.
Located in a busy plaza, El Zocalo
Supermarket offers a unique dining
experience with its in-house restaurant. The
menu features a variety of dishes, including
tacos, tamales, and fajitas, all made with
fresh ingredients.
More than a decade ago, when the
founder's parents moved from New York
City, they purchased a small general store
here in Haines City. Gabriel and Esperanza
Tejada had worked in New York City since
the early 1970s owning and operating
supermarkets and small retail shops. The
decision to come to Florida was borne
out of a desire for a healthier lifestyle and
to establish roots in a place where their
family could spend time and enjoy the
beautiful sunshine. Along with their son,
Juan and his wife, Magaly, they leased a
small space where the current fish market
is now located. They called it " El Zocalo "
(The Square) and sought to cater to the
Hispanic population. Over the next 8 years
the business grew to include a full-blown
butcher shop and expanded its produce and
dry goods offerings.
The challenge was taken in 2010 and
the business moved next door to its new
16,000 square foot home. The children
were now at the helm of running the
business as Juan Tejada, Gabriel's youngest
son and his daughter Ibelice Delaney
embarked on opening a full-service
supermarket specializing in Latin foods
from South America and the Caribbean.
The supermarket offered 5 core specialties
in a butcher, bakery, dry goods and produce
as well as a tortilla maker (tortillerĂ­a) and a
hot food restaurant all under one roof.
Through hard work and determination,
Zocalo Supermarket has grown and
succeeded to present day. Business increased
so much in the ensuing years that the
decision was made to purchase the building
and land where the original Zocalo once
was and the present day Zocalo Fish
Market Plaza now stands.
MARCH 24 | PANADERĺA
47

bake - March/April 2024

Table of Contents for the Digital Edition of bake - March/April 2024

bake - March/April 2024 - Intro
bake - March/April 2024 - 1
bake - March/April 2024 - 2
bake - March/April 2024 - 3
bake - March/April 2024 - 4
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bake - March/April 2024 - PAN45
bake - March/April 2024 - PAN46
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https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
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http://digital.bakemag.com/sosland/bake/2017_12_01
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http://digital.bakemag.com/sosland/bake/2016_12_01
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