bake - March/April 2024 - 8

practical marketing
FUDGY
texture
Dawn Foods has launched its latest innovation: the Dawn Exceptional®
European Style Chocolate Buttercreme. Crafted to meet
the discerning tastes of both professional bakers and chocolate
enthusiasts, this new offering combines premium ingredients with
proven product features for an elevated consumer experience.
Easy to use and reminiscent of scratch buttercreams, this
new European Style Chocolate Buttercreme boasts a decadent,
fudgy texture that ensures consistent results every time. Made
with real cocoa, its rich, darker chocolate flavor provides an exceptional
taste and aroma.
" Backed by insights from a recent survey, our new Euro Style
Chocolate Buttercreme prioritizes rich flavor and texture, supported
by seamless functionality. It's a perfect blend of qualities
discerning consumers crave in a chocolate icing, delivering a
sensory experience that exceeds consumer expectations, " says
Allison Hornev, senior director of marketing, Core Portfolio & Innovation.
Packaged
in Dawn's innovative rounded square pail, this icing
is designed for easier handling and storage efficiency, catering
to bakeries of all sizes.
" We're committed to making chocolate the star of your bakery
case. Our Chocolate Mania Inspiration Guide features a variety
of recipes, including Death by Chocolate Cake
and Dark Chocolate Raspberry Tart, to help
unleash your creativity, " says Melissa Trimmer,
corporate executive chef and director
of Culinary & Innovation Studio.
Outstanding achievement
Dawn Foods reaffirms its commitment
ing
Trimmer
to excellence in the professional bakindustry
through
the outstanding
achievements of Trimmer, CEPC, who was
recently honored with the esteemed American
Culinary Federation (ACF) Pastry Chef of the
Year Award 2022 by the Michigan Chefs de Cuisine chapter of
ACF.
The award recognizes her passion for the craft, accomplished
reputation in the pastry field, and dedication to educating oth08
< MAR-APR 2024 | bakemag.com
ers by sharing skills and knowledge. Due to the challenges posed
by the Covid-19 pandemic, the ACF held its first Chef of the Year
dinner in two years, honoring both 2022 and 2023 award recipients
at the event on Jan. 22.
Trimmer's contributions extend beyond her culinary expertise.
She actively engages with the baking industry by participating
in various events aimed at fostering culinary education and promoting
diversity.
In March, she will serve as a judge for the Michigan state ProStart
competition, an industry-backed culinary arts and restaurant
management program for high school students. With approximately
165,000 students participating in over 1,800 schools
nationwide, ProStart equips students with the skills necessary to
thrive in the restaurant and foodservice industry.
In April, Trimmer will speak at the Women in Culinary Apprenticeship
fundraising event hosted by the Detroit Institute of
Gastronomy (DIG). The event aims to provide women interested
in the culinary industry with opportunities to learn culinary arts
through apprenticeship programs.
" The future of the culinary industry will benefit greatly from
increased female leadership, " says Trimmer. " Women chefs bring
diverse experiences and perspectives to the kitchen. "
In June, she will serve as a judge for a SkillsUSA® competition
in Atlanta. SkillsUSA is a career and technical student organization
that empowers students to become skilled professionals
and responsible community leaders in various trade, technical,
and skilled service occupations.
Furthermore, in July, Trimmer will participate in a community
garden event in Ypsilanti, Michigan, called Growing Hope. The
event is part of Growing Hope's high school program.
DAWN FOODS
http://www.bakemag.com
bake - March/April 2024

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