bake - March/April 2024 - 53

WINNING PROMOTIONS
world's LARGEST
candy cake
Ameel Candy World, a leading wholesaler based in Roeselare, Belgium,
specializing in confectionery, snacks, and beverages, commemorated
its 25th anniversary with the construction of the world's
largest candy cake.
The project of creating a gigantic candy cake aimed to claim the
world record for the largest candy cake. This impressive creation
contains a staggering 349,089 candies, marking a milestone in the
company's history.
" We challenge other countries to break this record, but currently,
Ameel Candy World proudly stands at the top as the record holder, "
accordin to the company. " As part of this project, we invited
associations to help build the world's largest candy cake. After a
massive registration, we selected six associations based on motivation,
location, and membership size, each with a construction
team of 20 people, who worked together on Saturday, Feb. 24, 2024,
on this impressive project. " The candy cake, with a diameter of 10
meters and a height of 8.65 meters, will be adorned with a whopping
349,089 candies.
For this project, Ameel Candy World collaborated with various
Belgian confectionery suppliers, including names such as Mr. Mallo,
Frisia, Sugar Bakery Joris, and several local manufacturers. Additionally,
the company received international support from Rainbow
Dust, the English manufacturer of edible food glue Tylo Powder,
and Primus Ouwel, a Dutch manufacturer of edible paper.
" In honor of this anniversary, we have organized a special edition
of our +Event, where national and international suppliers showcase
their range of products, allowing customers to not only take advantage
of trade deals but also discover new and exclusive items, " the
company says. " Our clientele is diverse, ranging from newsstands
and gas stations to candy and chocolate shops and major retail
chains. "
Twenty percent of the firm's confectionery is exported to over
32 countries, including Europe, Kuwait, Lebanon, and the United
States. The export team is growing in significance, and operations
are becoming increasingly international.
GLUTEN-FREE
Marble Cake
Dr. Schär, one of the world's leading
brands for gluten-free food products,
introduces its newest addition, gluten-free
Marble Cake. This launch marks yet
another victory in Dr. Schär's journey to
offer delicious and inclusive alternatives
for individuals with special dietary needs
without compromise. This classic treat
combines a light and airy texture with
decadent cocoa swirls, making it the
perfect indulgence for any occasion. The
Marble Cake is shelf-stable and ready to
eat and share, adding an extra layer of
convenience to its delightful appeal.
Crafted with care and precision, the
Marble Cake is made from a thoughtfully
curated blend of premium ingredients.
From farm-fresh eggs to the finest cocoa
powder, each component is meticulously
selected to ensure exceptional taste
and quality. Whether enjoyed as a sweet
breakfast treat or a delightful dessert, the
Marble Cake promises to delight taste
buds and captivate hearts with every
moist, cocoa-infused bite.
Dr. Schär's commitment to accessibility
and availability is woven into the very fabric
of its mission. With the introduction of
Gluten-Free Marble Cake, the brand continues
its journey toward creating a world
where everyone can enjoy delicious,
high-quality baked goods, regardless of dietary
restrictions. Infused with a blend of
premium ingredients and expertly crafted
to perfection, the Marble Cake boasts a
delicate balance of flavors and textures.
Each slice is a testament to Dr. Schär's
unwavering dedication to quality.
SPRING
2024
53
DR. SCHAR
AMEEL CANDY WORLD
bake - March/April 2024

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