bake - March/April 2024 - 45

foodservice
Sidekicks by Subway
Subway announces a major menu update with the debut of
Sidekicks, a collection of three new footlong snacks available
only at Subway restaurants nationwide. Subway Sidekicks give
fans more of what they love about Subway as the perfect pairing
for their favorite footlong, or as a sweet and savory snack any
time of day.
Subway Sidekicks are the latest in a series of initiatives developed
in collaboration with Subway's franchisees to enhance the
overall guest experience, drive more traffic to restaurants and
increase profitability for franchisees. In addition to Sidekicks,
Subway provided deli meat slicers to every Subway restaurant in
the U.S. - further improving the quality of their meats by freshly
slicing many of the proteins in restaurants - and designed a
guest friendly menu where chef-inspired sandwiches can simply
be ordered by name or number.
The brand has also made digital innovations and enhancements
to the guest experience, like the relaunch of its loyalty
program - Subway MVP Rewards.
Subway, one of the world's largest restaurant brands, is kicking
off 2024 with a hot new menu category that is exceeding
sales expectations and creating fresh momentum following another
year of record business results.
Since debuting last month, guests have rushed to their local
Subway to experience " Subway Sidekicks, " featuring Subway
Footlong Cookies, Cinnabon® Footlong Churros, and Auntie
Anne's® Footlong Pretzels. Available exclusively at Subway restaurants,
more than 3.5 million Sidekicks have been sold in the
two weeks since launch, resulting in Subway rushing additional
supply to meet guest crave. In particular, the Subway Footlong
Cookie has had unprecedented demand.
These initiatives are paying off and contributed to Subway
ending 2023 by achieving 12 consecutive quarters of positive
same-store sales globally and, for the first time since 2016, positive
global net restaurant growth.
2023 results, compared to 2022, include:
* 6.4% increase in same-store sales globally.
* 5.9% increase in same-store sales in North America, with
the top 75% of locations (about 17,000 restaurants) up
10.1%.
* Double-digit growth in digital sales around the world,
with 21.8% increase in North America.
Over 18,000 global locations in Subway's contemporary image,
including over 12,000 in North America, with a recordbreaking
more than 4,000 remodels in the region completed in
2023 alone.
" Sidekicks are a big hit with guests and the latest proof that
Subway is a remarkably different brand than it was when we
began our transformation journey three years ago - and we're
not slowing down, " saiys John Chidsey, chief executive officer of
Subway. " Our consistent positive sales results and the renewed
enthusiasm from guests around the world is a true testament
to our team's commitment and the changes we've made across
every part of our business. "
In 2024, Subway is leaning into the momentum it saw last year.
Guests can expect exciting new menu items at a great value, as
well as enhancements to their in-restaurant, online and in-app experience,
with even more convenience for the on-the-go consumer.
Smart growth and international expansion will also remain key
priorities as the brand works to ensure restaurants are in the right
location, image and format, and operated by the right franchisees.
Efforts include strategically opening new restaurants, including
non-traditional locations, modernizing the image of all Subway
restaurants and partnering with franchisees - such as multi-unit
owners and Master Franchisees who have the operating expertise,
resources and passion to grow with the Subway brand.
To take snacking to new lengths, Subway's culinary team
joined forces with Cinnabon and Auntie Anne's to create a craveworthy
new twist on their classic snacks. Subway also spent a
year perfecting the recipe for its Footlong Cookie to complete
this irresistible new addition to Subway's menu that's big on size,
taste and value:
A new Cinnabon Footlong Churro for $2, is baked to perfection,
served warm and topped with Cinnabon's world-famous
Makara® cinnamon and sugar.
bakemag.com | MAR-APR 2024 > 45
SUBWAY
http://www.bakemag.com
bake - March/April 2024

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