bake - March/April 2024 - 42

sweet goods
expansion
Opportunity
The bakery sweet goods category is enjoying a revival, thanks to
new product innovations from leading suppliers.
Aspire Bakeries continues its growth - both in the region and
nationally - by bringing expanded production of Pennant Puff
Pastry to Hazleton, Pennsylvania. Approximately a dozen SKUs
of the popular " French puff pastry in the green box, " which chefs
and foodservice operators have enjoyed since 1938, will be manufactured
in the community.
" This expansion brings opportunity for the company and the
community, " said Tyson Yu, chief executive officer, Aspire Bakeries,
the company behind beloved brands such as La Brea Bakery
and Otis Spunkmeyer. " The state-of-the-art line allows us to
meet increasing demand for Pennant Puff Pastry in the foodservice
industry. "
This investment also gives Aspire Bakeries the ability to further
innovate and disrupt the puff pastry market segment, Yu
added.
Pennant Puff Pastry is a favorite among chefs because of its
ease of use and versatility for menus throughout the day. " The
frozen pastry offers convenience with creativity, " said Beau
Netzer, chief commercial officer - foodservice, Aspire Bakeries.
MILANO COOKIES
Pepperidge Farm invites customers
to " have a little taste "
this spring with a new limitededition
Milano cookie inspired
by the beloved café beverage,
London Fog. Milano London
Fog features the delicate taste
of earl grey tea flavor, creamy
milk chocolate and a hint of
vanilla flavor between two delicate
biscuits.
" At Pepperidge Farm, we
believe that great taste is found
in the details, " said Danielle
Brown, vice president of
cookies and cracker market42
< MAR-APR 2024 | bakemag.com
ing, Campbell's Snacks. " By
bringing together rich milk
chocolate and distinctive notes
of earl grey tea, there's a new
way to savor tea-time in the
form of our iconic Milano cookie. "
Alongside
the new cookie,
Pepperidge Farm is teaming
up with Emmy-award winning
actor Hannah Waddingham for
the next iteration of their ad
campaign. The very definition
of class, humor, and charm, she
embodies the impeccable taste
of Pepperidge Farm.
Pepperidge Farm treats
are featured in new ads that
premiered February 20 on social,
YouTube, and streaming.
" My pals at Pepperidge
Farm and I are inviting everyone
to hold their baked goods
to a higher standard and to
have a little taste, " said Hannah
Waddingham. " They make the
most pillowy soft bread that is
just crying out to be made into
a delicious grilled cheese, and
don't get me started on their
cookies - crafted to be savored,
not inhaled. "
" Along with boosting production, the Hazleton bakery will have
the capability to produce multiple sizes, formats, and configurations. "
The
Hazleton bakery opened in 1992 and Aspire Bakeries employees'
pride and commitment to workplace safety and sustainability
have consistently been on display. Since 2018, the
Hazleton Bakery has been honored with the American Baking
Association's Workplace Safety Award, and since 2016, the bakery
has achieved the highest AA rating.
ASPIRE BAKERIES, PEPPERIDGE FARM
http://www.bakemag.com
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