bake - March/April 2024 - 32

baking your own item or items at home. "
These purchase drivers set the bar very high for fresh
bakery departments and suppliers, and they apply to
both celebratory purchases like decorated cakes, as well
as bakery items that elevate the everyday, like artisan
breads and cookies, Heller explains.
The role of convenience
Convenience certainly influences purchases in fresh
bakery. Rich's shopper insights research puts convenience
on par with promotions and competitive everyday prices
in terms of attributes that influence purchases the most.
Convenience has been a main focus for retailers and
suppliers looking to increase consumer occasions for
fresh bakery. In the past five years, sales of convenient
grab 'n go bakery products like parfait cups and cake
slices have grown 50%, according to NielsenIQ retail data.
" We're also seeing retailers become more creative
with merchandising to grow those purchase occasions
by making convenient, single-serve items available in
prepared foods and meal solution displays, " Heller explains.
Bake-at-home is another opportunity to deliver on
Sirha Europain
Thanks to our Trendspotters, as well as many other
experts and influencers who joined us in Las Vegas,
our Show provides crucial insights and forecasting at
the start of the food industry's annual cycle. Trends at
the January show included comfort foods from around
the globe prepared using plants rather than animalbased
ingredients; fruits as part of a snacking occasion
and a prevalence of the Japanese citrus fruit yuzu, in
particular; and elevated takes on classic favorites, " said
SFA president Bill Lynch.
Demand drivers
Bill Heiler, senior manager, Customer Marketing at Rich
Products, points out that Rich Products surveys and
interacts with thousands of shoppers each year to understand
the drivers of demand, shifting priorities and
eating occasions.
" In our latest shopper study (August 2023) we asked,
'What are your five top reasons for buying from the
fresh bakery department instead of pre-packaged
bakery items in other parts of the store?' From a list
of 18 possible responses, the top 5 were better taste,
freshness, better quality, and tastes and looks like
homemade. The two responses that include 'homemade'
implies the convenience of fresh bakery versus
32 < MAR-APR 2024 | bakemag.com
convenience for consumers who want fresh baked
artisan quality breads, cookies and other bakery solutions
on-demand at home. This is particularly important
as consumers are having more meals at home to control
food spending.
Restaurant inflation has far outpaced food at-home
inflation since April of last year, so fresh bakery solutions
that conveniently deliver restaurant quality food
experiences are another opportunity for growth.
Another aspect of convenience to keep in mind is
providing consumers with what they want, when and
where they want it.
Whether it's in the physical store or on digital shopping
platforms, it's important to have items in-stock at
peak shopping times.
FMI's 2023 Power of In-store Bakery report notes
that 75% of fresh bakery shopping is done between 10
a.m. and 5 p.m.
" In convenience stores, we also know that 1 p.m. to
4 p.m. is the peak snack purchasing window (from
Datassential's 2023 snacking keynote). Given ongoing
labor constraints in fresh bakery, further finished and
portion-sized solutions have been a focus for Rich's to
help our customers take advantage of impulse snacking
occasions without putting additional strain on bakers
and decorators, " Heller explains.
SIRHA EUROPAIN
http://www.bakemag.com

bake - March/April 2024

Table of Contents for the Digital Edition of bake - March/April 2024

bake - March/April 2024 - Intro
bake - March/April 2024 - 1
bake - March/April 2024 - 2
bake - March/April 2024 - 3
bake - March/April 2024 - 4
bake - March/April 2024 - 5
bake - March/April 2024 - 6
bake - March/April 2024 - 7
bake - March/April 2024 - 8
bake - March/April 2024 - 9
bake - March/April 2024 - 10
bake - March/April 2024 - 11
bake - March/April 2024 - 12
bake - March/April 2024 - 13
bake - March/April 2024 - 14
bake - March/April 2024 - 15
bake - March/April 2024 - 16
bake - March/April 2024 - 17
bake - March/April 2024 - 18
bake - March/April 2024 - 19
bake - March/April 2024 - 20
bake - March/April 2024 - 21
bake - March/April 2024 - 22
bake - March/April 2024 - 23
bake - March/April 2024 - 24
bake - March/April 2024 - 25
bake - March/April 2024 - 26
bake - March/April 2024 - 27
bake - March/April 2024 - 28
bake - March/April 2024 - 29
bake - March/April 2024 - 30
bake - March/April 2024 - 31
bake - March/April 2024 - 32
bake - March/April 2024 - 33
bake - March/April 2024 - 34
bake - March/April 2024 - 35
bake - March/April 2024 - 36
bake - March/April 2024 - 37
bake - March/April 2024 - 38
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https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
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http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
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http://digital.bakemag.com/sosland/bake/2017_12_01
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