bake - March/April 2022 - 36

Dinkel's Bakery
prepared about
25,000 paczki for
customers in the
days leading up to
Fat Tuesday.
to take a little more time to get a little more quality. "
Stan's influence can be felt in the limited-time offer
(LTO) category, in which the shop is consistently introducing
new products that excite customers over short
periods of times and motivating them to take advantage
of the offers.
Each holiday brings something new to the bakery
case. For Valentine's Day, it was mini enrobed donuts
in a heart shaped box. Different times throughout the
year will see different flavors of Le Stan, which is its
version of the cronut, a croissant-donut hybrid. Around
Mother's Day, Stan's is looking into doing edible flowers.
These are just a few examples of how Stan's is prepared
for big holidays, which made it more than ready for Fat
Tuesday this year.
" Other than National Donut Day, Fat Tuesday is right
up there with Valentine's Day, " Labriola says about the
business Stan's locations do for Paczki Day.
While Stan's donut dough is already pretty rich, the
dough for its paczki uses a few more eggs and the
fillings are all made in-house through its commissary,
which produces the doughnuts for all of its locations,
although some stores have fryers and can produce some
in a pinch. In a typical week, Stan's output can be close
to 90,000, with that number jumping to 125,000 in the
summer. Paczki Day comes at a time when there's much
lower foot traffic due to the chilly weather, so each shop
gets a boost.
" When we first opened, we went a year or two without
paczki, because I thought it was just something you went
to traditional bakeries for, " Labriola says. " But then we
tried it one year and it's just been growing and growing,
because it's really a great product. "
36 < MAR-APR 2022 | bakemag.com
Guests can choose from different paczki flavors
including cherry, cannoli cream, chocolate cream and
vanilla pastry cream.
In addition to its stores, Stan's has been highly
successful using alternative streams of revenue. Among
them are partnerships with local grocery stores for its
chocolate enrobed donuts and branded coffee, which
it pivoted to at the beginning of the pandemic and has
become a big part of its business.
Another exciting partnership was with Costco, which
offered a slightly different version of Stan's paczki with
longer-lasting fillings in many of its Midwestern stores
this year.
" During COVID, you saw grocery stores packed and
restaurants empty, " Labriola says. " Hopefully this never
happens again, but if it does, we want to be on both
sides of that. It's just good business to be balanced. "
In addition to major holidays, the other big times of
the year at Stan's are summer, when foot traffic will
increase dramatically, and fall, also known as apple cider
season. During a 90-day period in the fall, it produces
between 2-4 million donuts just for grocery stores. The
apple cider donut features apple cider, apple sauce
and apple chips, all to pack them with flavor. They've
been a big seller at Costco, which has strengthened
that partnership.
Breakfast has also been a boon for Stan's. During the
pandemic, it introduced its first-ever egg sandwich,
the Stanwich. It's nestled on Stan's Parker House rolls,
baked fresh from a famous yeast-raised donut dough
for a vanilla-infused, brioche-like flavor. The Stanwich
features cage-free eggs, cheese and a choice of cherrysmoked
bacon or plant-based sausage.
http://www.bakemag.com

bake - March/April 2022

Table of Contents for the Digital Edition of bake - March/April 2022

bake - March/April 2022 - Intro
bake - March/April 2022 - 1
bake - March/April 2022 - 2
bake - March/April 2022 - 3
bake - March/April 2022 - 5
bake - March/April 2022 - 5
bake - March/April 2022 - 6
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