bake - March/April 2022 - 28

Puratos USA and
Pennsauken High
School announced
plans for a new Puratos
Bakery School that
will create opportunities
for local youth.
categories including technology and off-premises business,
operations, workforce, food and menus, and more.
Fifty-four percent of adults say purchasing takeout or
delivery food is essential to the way they live, including
72% of millennials and 66% of Gen Z adults.
Next generation
The Puratos Group recently unveiled a revolutionary
remote customer support tool, the Digital AdvisAR. The
app instantly connects bakers, patissiers and chocolatiers
to Puratos experts via augmented reality (AR) to
help with trouble-shooting and problem-solving. Digital
AdvisAR is a fast, user-friendly and sustainable solution
for all customers - artisan, industrial and in-store
bakeries - seeking immediate expert advice on recipe,
technical and quality challenges. The launch of Digital
AdvisAR is in addition to Puratos' technical support
offering and plays an important role in the company's
digitalization strategy.
Puratos introduced new branding representing the
company's purpose " to move the planet forward by
creating innovative food solutions for the health and wellbeing
of people everywhere. " Encompassing everything
Puratos stands for, Food Innovation for Good encapsulates
the company's ongoing ambition to continue and
further increase its positive global impact for future
generations. In the new logo, industry professionals
will recognize Puratos's familiar unicorn - a symbol of
courage and integrity - now faces forwards, toward an
exciting future. Another key change in the company's
identity is the more widely used
house color of red, which represents
Puratos's passion, commitment, and
determination.
" Our new identity underlines our
unwavering commitment to our
customers, employees, partners and
consumers, and to further accelerating
the growth of our business and
our customers, " explains Sophie Blum,
Puratos' chief marketing officer.
The company's new identity will
help reinforce the message that
Puratos is a trustworthy, progressive
and ethically minded brand. Puratos
will continue tackling significant
issues within the food industry and
remains dedicated to creating change
that matters to move the planet
forward through sustainable actions.
28 < MAR-APR 2022 | bakemag.com
JOHN UNREIN
http://www.bakemag.com

bake - March/April 2022

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