bake - March/April 2022 - 26

" To make
distribution more
efficient, the
collection of online
orders and how
they are put into
production needs
attention, too. "
Jane Tyler, founder and the original
creator of Cybake
we deliver sales presentations, " Baker says. " Now, if we can't
meet in-person, we get as a close as we can to a face-to-face
meeting. Instead of standard slides, we created animated,
bespoke presentations, delivered in real-time to really bring
the brand to life and keep our retailers engaged. "
Problem solving
Jane Tyler, founder and the original creator of Cybake, points
out the Covid pandemic has created a distribution nightmare
for some operations in the retail bakery sector, and the bakery
industry has been quick to provide solutions. In many cases,
retailers have witnessed a huge opportunity to accelerate
online sales, but companies need help with implementation.
" To make distribution more efficient, the collection of online
orders and how they are put into production needs attention,
too, " Tyler explains. " Much of our work with retail bakeries
over the last two or so years has been about automating
this part of the equation, eliminating labor costs, errors and
bottlenecks. Similarly, before the pandemic, many of the retail
bakers that use Cybake had, in retrospect, very small-scale
home delivery services, if they had them at all. Consequently,
many added Cybake's paperless driver delivery module to
their subscription which we had originally developed for
wholesalers. It works on drivers' phones, tells them where to
go and allows for photo proof of deliveries, which turned out
to be very useful. "
Dawn Foods spokesperson Keely Siciliano outlines key challenges
to deal with today. " The pandemic required bakeries
to pivot toward online tools to reach customers. Many faced
difficulties adding these new online platforms smoothly and
quickly, " she explains. " While significant progress has been
made due to Covid, bakeries are still adapting to a more
digitized experience and incorporating services like online
ordering, curbside pickup and delivery while maintaining and
promoting a desirable in-store experience. "
Foodservice priorities
A few years ago, restaurants couldn't have managed the level
of off-premises demand during the pandemic. Technological
advances are becoming table stakes for this long-term business
channel, with more than eight in 10 operators saying
the use of technology in a restaurant provides a competitive
advantage, and a good proportion of operators plan to ramp
up investments in technology this year.
In February, the National Restaurant Association released
its 2022 State of the Restaurant Industry report, which
measures the restaurant industry's continued recovery and
examines the status of current and emerging trends across key
26 < MAR-APR 2022 | bakemag.com
http://www.bakemag.com

bake - March/April 2022

Table of Contents for the Digital Edition of bake - March/April 2022

bake - March/April 2022 - Intro
bake - March/April 2022 - 1
bake - March/April 2022 - 2
bake - March/April 2022 - 3
bake - March/April 2022 - 5
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bake - March/April 2022 - 6
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bake - March/April 2022 - BLANK-1
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