bake - March/April 2022 - 24

technology
answers the call
The labor shortage is
driving demand for
greater efficiencies
in online tools and
equipment.
BY JOHN UNREIN
With a serious labor shortage gripping the retail bakery
industry, bakery equipment and new technologies have
become more important than ever to sustain growth and
profitability in a challenging environment.
Paul Baker, founder of St Pierre Bakery, comments that
one of the impacts of the pandemic was to speed up the
digitalization of the baking industry. " Especially for St
Pierre, because we are America's number-one brioche
24 < MAR-APR 2022 | bakemag.com
brand, but we were operating from Manchester, United
Kingdom, and unable to travel for almost two years, "
he explains. " Necessity is the mother of all invention,
and we developed a number of new technologies to
ensure that we sustained the growth of our brand and
its presence in the US market. "
Throughout 2021, St. Pierre was busy steadily building
a team on the ground in America. David Wagstaff, vice
president in North America, now has a team of 10 working
across the United States - and all of them were hired
remotely.
" Adapting technology at every level of our business
made that possible, but we started using Microsoft Teams
at the outbreak of the pandemic and it is now central
to our operations " Baker says. " In fact, we have hired
a developer in-house to ensure we are maximizing the
potential of the program and its offerings. "
Hiring wasn't the only way in which St. Pierre adapted
processes to digitalize them. The company was presenting
to retailers from Manchester, " so using our in-house
digital marketing expertise, we revolutionized the way
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bake - March/April 2022

Table of Contents for the Digital Edition of bake - March/April 2022

bake - March/April 2022 - Intro
bake - March/April 2022 - 1
bake - March/April 2022 - 2
bake - March/April 2022 - 3
bake - March/April 2022 - 5
bake - March/April 2022 - 5
bake - March/April 2022 - 6
bake - March/April 2022 - 7
bake - March/April 2022 - 8
bake - March/April 2022 - 9
bake - March/April 2022 - 10
bake - March/April 2022 - 11
bake - March/April 2022 - 12
bake - March/April 2022 - 13
bake - March/April 2022 - 14
bake - March/April 2022 - 15
bake - March/April 2022 - 16
bake - March/April 2022 - 17
bake - March/April 2022 - 18
bake - March/April 2022 - 19
bake - March/April 2022 - 20
bake - March/April 2022 - 21
bake - March/April 2022 - 22
bake - March/April 2022 - 23
bake - March/April 2022 - 24
bake - March/April 2022 - 25
bake - March/April 2022 - 26
bake - March/April 2022 - 27
bake - March/April 2022 - 28
bake - March/April 2022 - 29
bake - March/April 2022 - 30
bake - March/April 2022 - 31
bake - March/April 2022 - 32
bake - March/April 2022 - 33
bake - March/April 2022 - 34
bake - March/April 2022 - 35
bake - March/April 2022 - 36
bake - March/April 2022 - 37
bake - March/April 2022 - 38
bake - March/April 2022 - 39
bake - March/April 2022 - 40
bake - March/April 2022 - 41
bake - March/April 2022 - 42
bake - March/April 2022 - 43
bake - March/April 2022 - 44
bake - March/April 2022 - 45
bake - March/April 2022 - 46
bake - March/April 2022 - 47
bake - March/April 2022 - 48
bake - March/April 2022 - 49
bake - March/April 2022 - 50
bake - March/April 2022 - 51
bake - March/April 2022 - 52
bake - March/April 2022 - 53
bake - March/April 2022 - 54
bake - March/April 2022 - 55
bake - March/April 2022 - 56
bake - March/April 2022 - 57
bake - March/April 2022 - 58
bake - March/April 2022 - 59
bake - March/April 2022 - 60
bake - March/April 2022 - BLANK-1
bake - March/April 2022 - BLANK-2
bake - March/April 2022 - PAN-1
bake - March/April 2022 - PAN-2
bake - March/April 2022 - PAN-3
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bake - March/April 2022 - PAN-42
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bake - March/April 2022 - PAN-51
bake - March/April 2022 - PAN-52
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
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http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
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