bake - July/August 2023 - 9

practical marketing
Heroic Honey Bees
Honey bees are responsible for a third of the food we consume
as Americans, thanks to their ability to pollinate some of our
favorite fruits, vegetables and nuts, such as broccoli, avocados,
apples, watermelons and almonds.
Their heroic pollination efforts were celebrated during Pollinator
Week, which ran from June 19-25.
" Honey bees in particular are powerhouse pollinators, and
getting involved in protecting their habitats - down to supporting
healthy ecosystems - is something we can all do not only
during Pollinator Week, but year round, " says Catherine Barry,
the National Honey Board's director of marketing. " The food and
beverage industry would be quite bland without honey bees, as
they are responsible for pollinating many of the ingredients used
in some of the biggest food brands in the world.
The National Honey Board is encouraging the food and beverage
industry to educate their consumers about the importance
of pollinators. Here are five ways to celebrate honey bees and
other pollinators:
Plant native plants: Native plants are better adapted to the
local climate and soil, making them easier to grow and maintain.
They also provide the best food and habitat for pollinators.
Plant flowers with different bloom times: Pollinators need a
diverse range of flowers to meet their nutritional needs throughout
the growing season. Plant a variety of flowers that bloom at
different times of the year to ensure a steady supply of nectar
and pollen for pollinators.
Create habitat: Pollinators need a place to rest and nest in between
feeding. Create habitat in your garden by leaving some
areas wild and adding features such as brush piles to provide
shelter for pollinators.
Avoid using pesticides: Pesticides can be harmful to pollinators
and can disrupt the natural ecosystem in your garden.
Instead, use natural pest control methods such as companion
planting or handpicking pests to keep your garden healthy and
free of harmful chemicals.
Provide water: Pollinators need water to drink and to regulate
their body temperature. Provide a shallow dish or birdbath filled
with water to give pollinators a place to drink and cool off on
hot days.
Need more information about how to make your part of the
world Good for Bees? Visit www.honey.com or watch the National
Honey Board's Celebrating Beekeeping video series to learn
more about the essential role honey bees and beekeepers play
in the food industry and pollination.
GLUTEN-FREE SWEETENERS
Suzanne's Specialties, Inc. is a producer and packer of
naturally sweetened grain-based products, including
non-GMO sweeteners and gluten-free sweeteners. Since
1984, the company has specialized in producing great
tasting, natural alternative sweeteners for retail and
industry, with packaging and quantities that meet our
customers' requirements.
All of Suzanne's Specialties' fat-free, gluten-free, nonGMO
and vegan sweeteners are made with only the
highest quality USDA Organic or all-natural ingredients.
They contain no preservatives, refined sugars,
artificial colors or artificial flavors.
" We don't over-refine grains to the point where the
identity of the plant itself has been removed, because we
believe that there is a healthy value in retaining as much
of the original color, proteins, residual oils, and micronutrients
of the grains as possible, " the company reports.
To learn more, visit suzannes-specialties.com.
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