bake - July/August 2023 - 38
breads
" Our heart and focus are instore
bakery, and there's lots of
white space to go after. "
Group commercial director Sarah Boddy at St Pierre Bakery
bakery but distribution through Walmart will see
the loaves merchandized, for the first time, in the
commercial bread aisle. The brand is also investing
in marketing to support the launch and drive
national sales.
Wagstaff continues, " Premiumization is a trend
borne of the pandemic but it's still gaining momentum
and it's here to stay. Changes in consumer
habits mean that shoppers are not willing to compromise
on quality. St Pierre is perfectly placed to
offer our shoppers an upgrade to their usual loaf
in a category where consumers are routinely 'trading
up' to elevate at-home meals. "
Consumer demand for quality products is demonstrated
in category data, too. Brioche as a category
has grown by $98 million compared to this
time last year and branded offerings are outpacing
private label growth in the sector, according
to Nielsen, US Foods, January 2023. St Pierre is
leading the pack, with almost 18% branded market
share and 71% branded market share within instore
bakery.
" The financial difference for consumers between
buying good or best is marginal - therefore, shoppers
are more likely to opt for the better quality, or
premium offering, " Wagstaff adds. " St Pierre wins
out in independent taste tests on taste, texture
and flavor, and we understand that driving trial is
key. Our distribution with Walmart will ensure we
continue to drive trial across America, highlighting
Start your day with
Banana Bread French Toast
with Nutella®
38 < JUL-AUG 2023 | bakemag.com
Available in 6.6 lb. tub, 35.2 oz. Piping Bag & Portion Control Packs
Scan or Call (800) 408-1505 for more product information.
© Ferrero 2023
Ferrero S.p.A
ST PIERRE BAKERY
https://www.ferrerofoodservice.com/us/en/our-recipes]
bake - July/August 2023
Table of Contents for the Digital Edition of bake - July/August 2023
bake - July/August 2023 - Intro
bake - July/August 2023 - 1
bake - July/August 2023 - 2
bake - July/August 2023 - 3
bake - July/August 2023 - 4
bake - July/August 2023 - 5
bake - July/August 2023 - 6
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bake - July/August 2023 - 60
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https://digital.bakemag.com/sosland/bake/bake-redbook-2024
https://digital.bakemag.com/sosland/bake/bake-may-june-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2024
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
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https://digital.bakemag.com/sosland/bake/bake-july-august-2023
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https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
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https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
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https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
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https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
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http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
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