bake - July/August 2023 - 36
breads
Room for GROWTH
Group commercial director Sarah Boddy at St Pierre Bakery
oversees commercial strategy across the UK and US, managing
a team of 20, globally. She is highly optimistic about the room
for growth ahead.
Fresh brioche is now a half billion-dollar market, and " we are
under 20%. That's the scale of opportunity, " she said.
" My role is more strategic - what needs to be done, " Boddy
said during at the International Dairy Deli Bakery Association
show in early June in Anaheim, Calif. " There are so many retailers
and so many opportunities. Our heart and focus is instore
bakery, and there's lots of white space to go after. "
In the US market, the Northeast and Southeast offer room for
growth, she points out. Their assignment ahead involves building
out the US team, " so we have more touch points. "
Branded boost
Earlier this year, St Pierre Bakery announced new, branded distribution
with Walmart. The St Pierre brand, which has grown
rapidly over the past three years and maintains its position as
category leader in the brioche sector, secured space on shelf
with the retailer for three of its core product lines.
St Pierre Sliced Brioche Loaf variants have launched into 2,220
Walmart stores. St Pierre Brioche Waffles with Butter (6 pack)
are now available in more than 4,000 stores.
" This is fantastic news for the brand and the result of a
collaborative relationship we have built with Walmart, creating
a sound strategy and a lot of shared insight, " David Wagstaff,
managing director, St Pierre Bakery, said at the time of the March
2023 announcement. " The St Pierre range offers authentic, high
quality and consistent products that meet customer's needs in
a growing category and offer something different. What's more,
our fill rates are unrivalled - and that is crucial in the current
climate. "
Further, he said St Pierre Bakery has invested heavily in supply
chain to " ensure we maintain our industry leading fill rates and
deliver for our customers. We knew that the opportunity justified
the investment, but driving distribution was key to realizing
it and our products appearing on shelves in Walmart stores nationwide
has helped us to do just that. "
The St Pierre brand is predominantly situated in the in-store
36 < JUL-AUG 2023 | bakemag.com
ST PIERRE BAKERY
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bake - July/August 2023
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bake - July/August 2023 - Intro
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