bake - July/August 2023 - 30

strategies has to be a top priority, Haaf says.
" Click and Collect sales were in excess of $95 billion
last year and are expected to reach $113 billion in 2023.
Curbside service flourished throughout the pandemic
and now our customers have become accustomed and
enjoy the service. Focusing research and resources is a
must. Our IDDBA community can assist you with these
trends and supporting information. "
Product innovation
On the IDDBA show floor, attendees enjoyed the opportunity
to see new products and learn more about key
strategies to address the current economic climate.
La Brea Bakery is committed to turning the instore
bakery and fresh deli into a destination. La Brea Bakery
showcased merchandising and bread solutions that
support operators as they continue to experience
labor shortages, higher operating costs, and smaller
footprints.
Brie Buenning, director of marketing for La Brea Bakery,
emphasized the point that with the instore bakery facing
GIVING BACK TO THE COMMUNITY
Recently held in Anaheim, Calif., The International Dairy Deli
Bakery Association's (IDDBA) flagship event, IDDBA 2023,
enabled the association to give back to the host community
Anaheim and Orange County. On behalf of the association's
members and industry community, 117, 554 pounds of food
donations were made to the Second Harvest Foodbank of
Orange County. At the close of the show, it took 14 semitrucks
to make the delivery.
" Community, and most importantly cultivating community,
is one of IDDBA's influencer pillars. We represent companies
in the business to ultimately feed people. It is an honor to give
back to the people of Orange County, " said Whitney Atkins,
vice president of marketing for IDDBA.
The IDDBA also partnered with the Children's Hospital of
Orange County (CHOC) during the onsite Cake'd event.
labor constraints and other factors, " how do you bring
back experiences? "
Inflation has caused shoppers to rethink how they
are spending their money, and they want to feel good
about it.
" The opportunity for bakery is how to leverage what
you have in your operation and how to tell that story. It
is a re-education of how we are going to differentiate, "
Buenning says. " Take and bake is consistently growing,
and we were already leaning into take and bake prior
to the pandemic. "
Snack and sweet lovers enjoyed taking the first bite
of a new, decadent, fudgy brownie, unveiled by Otis
Spunkmeyer. Melt-in-your-mouth chocolate chips, baked
into dense brownies, ignite a craveable experience that
will leave consumers wanting more.
The three-ounce brownie joins the Otis Spunkmeyer
Double Fudge Chocolate Chip Brownie 1/4 Sheet in the
long line of minimal labor, decadent snacks and sweets
that are available from the company. The new brownies
are individually wrapped, providing " grab and go " treats
and underlining safety reassurances for customers,
along with a zero-labor solution for In-Store Bakery,
foodservice, C-Store, and vending operators.
" This is the sweet treat consumers will reach for time
and time again, " said Paul Stippich, director of marketing,
Otis Spunkmeyer. " Brownies are considered one of the
top three desserts in America. The talented research
and development team at Otis Spunkmeyer developed
this fudgy brownie with the perfect texture, flavor, and
just the right amount of chocolate. "
Value added
Banana bread and loaf and pound cakes are now offered
as sliced products by Bake'n Joy, which showcased new
value-added products at IDDBA.
The fact that the new breads and cakes come sliced,
combined with their being thaw-and-sell products, makes
them a perfect fit for retailers facing labor shortages,
said Jayne Kearney, Bake'n Joy's marketing director.
30 < JUL-AUG 2023 | bakemag.com
JOHN UNREIN
http://www.bakemag.com
bake - July/August 2023

Table of Contents for the Digital Edition of bake - July/August 2023
