always been popular with American shoppers. Cost of conveniences, however, has become a key factor in the e-commerce sector. According to a recent Marketo study, " for the first time in a year, cost rose to number-one importance over convenience. " Customers are starting to place thresholds on how much they are prepared to pay for that convenience. This is not to say that the American customer is not fully vested in Keynote speaker Tom Hanks brought a few laughs to the crowd. home delivery, but rather, becoming more frugal in their decision making. In fact, home delivery services such as Instacart, Grub Hub, and Doordash all reported strong growth in year-over-year earnings. All of these services charge customers premium upcharges to do their shopping and meal preparation. Yet customers are still prepared to pay for it. Millennials are utilizing at-home delivery at nearly twice the rate of baby boomers. Redirecting your marketing AUTOMATE YOUR WHOLESALE OPERATION WITH STANDING ORDERS Automatically generate repeat orders UNLIMITED CONTRACT/ SPECIAL PRICING FOR CUSTOMERS 12 customer price levels * Save Labor * Make Money * Save Time * Create Happy Customers * Accept Orders 24/7 28 < JUL-AUG 2023 | bakemag.com ONLINE CUSTOMER WHOLESALE PORTAL Allow your wholesale customers to manage their own orders online CONTACT US: 317.426.0001 | hello@bakesmart.com | www.bakesmart.com INVOICING AND STATEMENTS Email or text links for your customers to pay bills online JOHN UNREINhttp://www.bakesmart.com