bake - July/August 2021 - 40
What are the most popular cake design choices among today's
consumers, and which ones are on the rise? JackandBeyond.
com recently did the analysis using Instagram.
Here are some of the key findings:
* Drip cakes take the title of the most Instagrammed cake
design with a whopping 3,350,306 hashtags.
* Naked (2,803,434) comes in second place, followed by
marble cakes (581,067) in third place.
* Asymmetrical (41), sculptural (197) and jelly island cakes
(317) are among cake design trends that are on the rise.
Made by drizzling a ganache or glaze over the top of the cake
so it runs down the edges, drip cakes have clearly taken the
world by storm - as there are 88,000 Google searches monthly.
Following behind in second place are naked cakes with a total
of 2,803,434 hashtags to date. If you're someone that likes a
simple cake this is the trend for you, as the cake is filled with
buttercream between the layers but has little to no frosting on
In third place is the marble cake with 581,067 Instagram
hashtags. This design has upgraded over the years from a simple
swirl of two different cake batters to marbled fondant and even
dripped on marble effects. With 70,000 monthly Google searches,
it seems that it won't be going anywhere anytime soon.
Completing the top five are 3D cakes (481,558 Instagram
hashtags) and ombre cake designs (260,432), showing us that
we have moved away from the traditional designs.
Just making it into the top 20 are loaded cakes with 14,198 Instagram
hashtags. This cake is definitely one for the sweet tooths
as it often comes packed with doughnuts, macarons and chocolates
Also among favorites are wafer paper cakes in 19th place
(18,008 Instagram hashtags) and gravity-defying cakes in 18th
(18,474). Both of these designs are great choices for people who
want a show-stopping cake.
Which cake design trends are on the rise?
While currently scarce with only 41 posts, asymmetrical cakes
are set to become bigger in the cake world, according to JackandBeyond.com.
This design takes serious skills - with different
40 < JUL-AUG 2021 | bakemag.com
sized cake tiers sitting on the edge of each other, one wrong
move could see this cake toppling over.
From Baby Yoda to extravagant remakes of popular art pieces,
sculptural cakes (197 hashtags) are also starting to have their
moment on Instagram, as well as jelly island cakes (317). Both
cakes require serious attention to detail as well as skill to pull off.
JackandBeyond.com gathered a list of articles listing popular
cake designs and used them to create a seed list to analyze. For
each design, hashtags and all their variations were found on Instagram
and the total number entered into an Excel sheet.
The total number of hashtags were collated for each cake design
and then ranked from highest to lowest to show the most
shared on Instagram as well as the ones likely to rise over the
next few months.
Data was collected on June 15.
bake - July/August 2021
Table of Contents for the Digital Edition of bake - July/August 2021
bake - July/August 2021 - Intro
bake - July/August 2021 - 1
bake - July/August 2021 - 2
bake - July/August 2021 - 3
bake - July/August 2021 - 4
bake - July/August 2021 - 5
bake - July/August 2021 - 6
bake - July/August 2021 - 7
bake - July/August 2021 - 8
bake - July/August 2021 - 9
bake - July/August 2021 - 10
bake - July/August 2021 - 11
bake - July/August 2021 - 12
bake - July/August 2021 - 13
bake - July/August 2021 - 14
bake - July/August 2021 - 15
bake - July/August 2021 - 16
bake - July/August 2021 - 17
bake - July/August 2021 - 18
bake - July/August 2021 - 19
bake - July/August 2021 - 20
bake - July/August 2021 - 21
bake - July/August 2021 - 22
bake - July/August 2021 - 23
bake - July/August 2021 - 24
bake - July/August 2021 - 25
bake - July/August 2021 - 26
bake - July/August 2021 - 27
bake - July/August 2021 - 28
bake - July/August 2021 - 29
bake - July/August 2021 - 30
bake - July/August 2021 - 31
bake - July/August 2021 - 32
bake - July/August 2021 - 33
bake - July/August 2021 - 34
bake - July/August 2021 - 35
bake - July/August 2021 - 36
bake - July/August 2021 - 37
bake - July/August 2021 - 38
bake - July/August 2021 - 39
bake - July/August 2021 - 40
bake - July/August 2021 - 41
bake - July/August 2021 - 42
bake - July/August 2021 - 43
bake - July/August 2021 - 44
bake - July/August 2021 - 45
bake - July/August 2021 - 46
bake - July/August 2021 - 47
bake - July/August 2021 - 48
bake - July/August 2021 - 49
bake - July/August 2021 - 50
bake - July/August 2021 - 51
bake - July/August 2021 - 52
bake - July/August 2021 - 53
bake - July/August 2021 - 54
bake - July/August 2021 - 55
bake - July/August 2021 - 56
bake - July/August 2021 - 57
bake - July/August 2021 - 58
bake - July/August 2021 - 59
bake - July/August 2021 - 60