bake - July/August 2021 - 20

" That is an ideal, high-margin item for supermarkets, "
Monke says. " Mini donuts have such great appeal. They
fly off the shelves. "
TEGRAL STEAMED CAKE
DONUT
Available from Puratos,
this cake donut offers an
incredibly moist and soft
texture and stays fresh 3-4
times longer than fried cake
donuts, according to the
company. Puratos' complete
donut mixes provide:
Excellent flavor, texture,
and performance
50% less fat, 25% fewer
calories
Increased shelf life
Great taste and texture
Clean(er) Label: no bleached
flour, aluminum, artificial
colors or flavors
Elements to success
Vandemoortele offers a new line of donuts called My
Originals! that have been a major seller during the past
18 months. My Originals! was launched in Europe in
1997 and has become well-established
in the market. In fact, Vandemoortele
is one of the European market leaders
for donuts.
Vandemoortele USA recently entered
the US market with brands including My
Originals!
The authentic recipes are based on the
classic American yeast-raised donuts.
Vandemoortele's plain donuts are ideal
for customers looking for a canvas on
which to create their own designs. And
the incredibly popular iced donuts are
unique in the market with a wide and
surprising variety of decorations, fillings,
coatings, and sizes.
" Customers want a high-quality donut
that is very value-oriented. Retailers
want to be able to show it in a very nice
package. And they want them to come
pre-packaged, so it's less work, " said
Lewis Muldrow, vice
president of foodservice,
US.
Vandemoortele's goal is to
make its donuts " aesthetically
pleasing and absolutely tasty because
people don't just want a donut, " said Filip
Eeckhout, international marketing manager,
Croustico & Bakery Products USA. " They want
an Instagrammable moment, but they also want the
donut to be made with top quality ingredients. At
Vandemoortele, we combine all three elements. "
The company points out numerous advantages to
the new donut line:
Vandemoortele has the lowest amounts of additives
in the donut market, according to the company.
All recipes are titanium free.
In 2019, the company reduced the sugar in its donut
recipe by 12%; and now its donuts have some of the
lowest sugar content in the market.
Vandemoortele is a member of the Roundtable on
Sustainable Palm Oil.
The company only uses UTZ certified chocolate in
coatings.
Further, the mini donut is a growing category within
the donut assortment and is an ideal product for quick
snacking and sharing.
" People are looking for good quality products that are
affordable and at the same time, if they are good quality,
they're willing to pay for them, " says Raoul Dexters,
Vandemoortele's general manager, US.
There's an enormous focus on packaging right now,
Dexters said, and " for our company, packaging is very
important. Packaging sends a message for us - that
the materials are recycled, which fits our sustainability
charter. Our mini donut assortment comes in a case
with three varieties, specifically so retailers can create
a colorful assorted six-pack, for instance. "
Looking forward, Vandemoortele envisions further
shifts in consumer buying habits.
" The market changed when you could no longer
20 < JUL-AUG 2021 | bakemag.com
PURATOS/TIFFANY'S BAKERY
http://www.bakemag.com

bake - July/August 2021

Table of Contents for the Digital Edition of bake - July/August 2021

bake - July/August 2021 - Intro
bake - July/August 2021 - 1
bake - July/August 2021 - 2
bake - July/August 2021 - 3
bake - July/August 2021 - 4
bake - July/August 2021 - 5
bake - July/August 2021 - 6
bake - July/August 2021 - 7
bake - July/August 2021 - 8
bake - July/August 2021 - 9
bake - July/August 2021 - 10
bake - July/August 2021 - 11
bake - July/August 2021 - 12
bake - July/August 2021 - 13
bake - July/August 2021 - 14
bake - July/August 2021 - 15
bake - July/August 2021 - 16
bake - July/August 2021 - 17
bake - July/August 2021 - 18
bake - July/August 2021 - 19
bake - July/August 2021 - 20
bake - July/August 2021 - 21
bake - July/August 2021 - 22
bake - July/August 2021 - 23
bake - July/August 2021 - 24
bake - July/August 2021 - 25
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bake - July/August 2021 - 27
bake - July/August 2021 - 28
bake - July/August 2021 - 29
bake - July/August 2021 - 30
bake - July/August 2021 - 31
bake - July/August 2021 - 32
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bake - July/August 2021 - 34
bake - July/August 2021 - 35
bake - July/August 2021 - 36
bake - July/August 2021 - 37
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bake - July/August 2021 - 39
bake - July/August 2021 - 40
bake - July/August 2021 - 41
bake - July/August 2021 - 42
bake - July/August 2021 - 43
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bake - July/August 2021 - 50
bake - July/August 2021 - 51
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bake - July/August 2021 - 53
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bake - July/August 2021 - 58
bake - July/August 2021 - 59
bake - July/August 2021 - 60
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
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