bake - July/August 2021 - 10

practical marketing
e
t
Honey Sweetens
Individualized Baked Goods
Chances are your display case includes eye-catching, convenient
and delectable single-serve desserts. They're nothing
new in the world of sweet baked goods. But consumers are
seeking a number of particular aspects that make individually
sized cakes, eclairs and other smaller bakery items even more
enticing.
Personalization, portability, clean label, sustainability and the
idea of a sweet treat with less guilt are prime targets for trends
this year. Honey fits in nicely with sweet goods, as it's an allnatural
ingredient that offers a wide range of flavor profiles and
benefits in the bakery space.
A 2020 consumer study, " Attitudes and Usage, " from the National
Honey Board, found honey ranked No. 1 for the first time
as Americans' preferred sweetener. Honey is up to one-and-ahalf
times sweeter than sugar, which enables snack and bakery
manufacturers to reduce the overall amounts of sweeteners in
their applications. Further, honey is a complex substance with
more than 180 components, including minerals, antioxidants,
vitamins, prebiotics, carbohydrates and acids, according to Bee
Culture, the Magazine of American Beekeeping.
EHL Insights notes that the growing demand for customization
spans from the product itself to the purchase experience.
" Personalized customer experience
has always been important in the luxury
world and this trend is now spreading to
more common products as well. Often
linked to craftsmanship, personalization
means that a customer can feel
the satisfaction of having a tailormade
product or service. "
For example, Osaka, Japan's
n
a
Beard Papa's franchise bakery
has made its way to multiple cities
in the United States thanks in
part to the popular Honey Butter
Eclair, customized to perfection.
Customers have some power in
their choice, with a step-by-step menu
that includes choosing the puff pastry shell
and the cream filling.
Chicago-based Floriole's pastry menu includes the classic
Honey Pecan Sticky Bun, made with flaky croissant dough.
Glazed with honey caramel and pecans, this pastry is one of
the favorites on the list.
10 < JUL-AUG 2021 | bakemag.com
STOCK.ADOBE.COM,
FLORIOLE/BEARD PAPA
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http://www.bakemag.com

bake - July/August 2021

Table of Contents for the Digital Edition of bake - July/August 2021

bake - July/August 2021 - Intro
bake - July/August 2021 - 1
bake - July/August 2021 - 2
bake - July/August 2021 - 3
bake - July/August 2021 - 4
bake - July/August 2021 - 5
bake - July/August 2021 - 6
bake - July/August 2021 - 7
bake - July/August 2021 - 8
bake - July/August 2021 - 9
bake - July/August 2021 - 10
bake - July/August 2021 - 11
bake - July/August 2021 - 12
bake - July/August 2021 - 13
bake - July/August 2021 - 14
bake - July/August 2021 - 15
bake - July/August 2021 - 16
bake - July/August 2021 - 17
bake - July/August 2021 - 18
bake - July/August 2021 - 19
bake - July/August 2021 - 20
bake - July/August 2021 - 21
bake - July/August 2021 - 22
bake - July/August 2021 - 23
bake - July/August 2021 - 24
bake - July/August 2021 - 25
bake - July/August 2021 - 26
bake - July/August 2021 - 27
bake - July/August 2021 - 28
bake - July/August 2021 - 29
bake - July/August 2021 - 30
bake - July/August 2021 - 31
bake - July/August 2021 - 32
bake - July/August 2021 - 33
bake - July/August 2021 - 34
bake - July/August 2021 - 35
bake - July/August 2021 - 36
bake - July/August 2021 - 37
bake - July/August 2021 - 38
bake - July/August 2021 - 39
bake - July/August 2021 - 40
bake - July/August 2021 - 41
bake - July/August 2021 - 42
bake - July/August 2021 - 43
bake - July/August 2021 - 44
bake - July/August 2021 - 45
bake - July/August 2021 - 46
bake - July/August 2021 - 47
bake - July/August 2021 - 48
bake - July/August 2021 - 49
bake - July/August 2021 - 50
bake - July/August 2021 - 51
bake - July/August 2021 - 52
bake - July/August 2021 - 53
bake - July/August 2021 - 54
bake - July/August 2021 - 55
bake - July/August 2021 - 56
bake - July/August 2021 - 57
bake - July/August 2021 - 58
bake - July/August 2021 - 59
bake - July/August 2021 - 60
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com