bake Special Report - Pizza 2021 - 32

Improving Convenience in the
CUSTOMER EXPERIENCE
BY JOHN UNREIN
For Pizzeria Paradiso, the original
store, located on the second floor
of a small townhouse in Dupont
Circle in Washington, D.C., opened
its doors in November 1991. The
restaurant received immediate critical
acclaim and consistently ranks
among the best dining in the nation's
capital. Since the original location
opened its doors, the pizza shop has
Pizzeria Paradiso restaurants in the
Georgetown area of D.C.; Old Town
Alexandria, Va.; Hyattsville, Md.; and
the Spring Valley area of D.C.
Founded in the spirit of laughter,
Pizzeria Paradiso evokes the warmth
that one feels in the home of a close
friend. Founder and chef/owner
Ruth Gresser's vision of Pizzeria
Paradiso during its formation
involved standing near the kitchen
laughing with co-workers.
Gresser is the author of Kitchen
Workshop - Pizza: Hands-On
Cooking Lessons for Making
Amazing Pizza at Home, as well
as starring in a How to Make Pizza
series of videos.
She learned her craft at her mother's
side, cooking for her large
family and her mother's catering
company. In 1987, after graduating
summa cum laude from Madeleine
Kamman's Classical and Modern
French Cooking School, and cooking
professionally in French, American,
and Italian restaurants across the
country, she moved to D.C. and later
opened Pizzeria Paradiso.
Most recently, the iconic
pizza restaurant adopted a new
32
reservation system for its Spring
Valley location, using Tock, which
Fast Company magazine recently
named as the No. 8 - one slot ahead
of Microsoft - company among the
world's most innovative. Tock is
credited for restoring the advantage
to restaurants and small businesses
battered by the coronavirus.
" Tock will allow us to welcome
(customers) in with the utmost
preparation, " Pizzeria Paradiso
reports. " It will also provide you with
a modern and easy way to make
a reservation. In order to make a
reservation, simply visit our website,
find us on exploretock.com, or on
the Tock app (iOS and Android). "
Tock puts you in control of your
business every time. Tock's latest
update includes tools needed to
survive, such as pickup and delivery,
contactless ordering and payments,
an upgraded waitlist, two-way text
messaging, pre-dining questionnaires,
and real-time changes to floor plan
and patio.
" When indoor dining halted last
year, reservation platform Tock threw
restaurants a lifeline with Tock to
Go, an online ordering platform that
allows eateries to offer pickup and
delivery on terms that are better for
their businesses, " the report said.
Bake Magazine Digital Special Report 3 | Volume 2 | bakemag.com
PIZZERIA PARADISO
http://www.exploretock.com http://www.bakemag.com

bake Special Report - Pizza 2021

Table of Contents for the Digital Edition of bake Special Report - Pizza 2021

bake Special Report - Pizza 2021 - 1
bake Special Report - Pizza 2021 - 2
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