bake Special Report - Pizza 2021 - 3

from the EDITOR
JOHN UNREIN
editor
How is America's love affair with pizza driving
consumer demand even higher?
" Our surveys show that 94% of Americans enjoy
pizza and consume it regularly. Translation: Pizza is a
communal food with near universal appeal in the United
States, " points out Jeremy White, content director and
editor-in-chief for Pizza Today, Pizza Expo, Artisan
Bakery Expo. " Because it is easy to find no matter
where you're located, inexpensive as compared to other
foods and holds up well after being transported, pizza
was uniquely positioned to thrive during the pandemic. "
The latest trends regarding popular pizza styles are
fueling growth for a wide variety, namely Detroit-style
pizza, Roman-style pizza and Pizza Fritta.
For pizza makers, " it all begins with a consistent
dough formula, " White states. " The crust is the foundation
upon which everything rests. Without dialing in
your dough formula, you'll never be able to consistently
produce great pizza. "
Fermentation equals flavor and shortcuts taken
during the processing will simply produce substandard
pizza crusts, points out Dave Krishock, bakery technical
support manager for Grain Craft.
Paul Bright, senior innovation manager for AB Mauri
North America, points out that to make a great pizza, it
is quite simple: consistency.
" Once pizza makers determine the formulation and
CONSUMERS
LOVE GREAT
PIZZA.
process to produce their version of a great pie, the next
step is to ensure that the process is followed the same
way every time, " Bright says. " Any changes to ingredients
- like flour - or to process times and temperatures
can increase the chances of inconsistently baked pizzas
on a week in and week out basis. "
And yet, the convenience trend in America is driving
growth - not in the consumption of pizza, but in the
manner in which it is ordered. Consumers are moving to
app-based ordering, experts agree. " They want to push
a couple of buttons and then have their food arrive, "
White says. " The old ways of doing business are dying. "
Bake Magazine Digital Special Report 3 | Volume 2 | bakemag.com
3
http://www.bakemag.com

bake Special Report - Pizza 2021

Table of Contents for the Digital Edition of bake Special Report - Pizza 2021

bake Special Report - Pizza 2021 - 1
bake Special Report - Pizza 2021 - 2
bake Special Report - Pizza 2021 - 3
bake Special Report - Pizza 2021 - 4
bake Special Report - Pizza 2021 - 5
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