bake - January/February 2025 - 8
practical marketing
Sugar Reduction
Across much of the globe, one thing is clear: nearly everyone
is actively reining in their sugar intake. What's interesting are
the various ways in which different cultures approach it. ADM
Outside Voice℠ research surveyed 13,900 people in 15 countries
across four regions about their purchase behaviors. On average,
83% of consumers are limiting or avoiding sugars in their diets,
but the products of particular concern vary widely.
In North America, 69% of shoppers are flipping over pancake
syrup bottles to review sugar content and ingredients on labels,
while it doesn't even make the list in the other regions. Sugar
scrutiny in non-alcoholic beverages is a global priority, yet research
shows that sweetening preferences shift considerably
across markets.
For example, North Americans prioritize milk alternatives, Europeans
are focused on the quality of chocolates and pastries,
and, in Latin America and Asia Pacific, snacks and specialized
nutrition are top areas for product evaluation.
" It's clear how significant monitoring sugar consumption is, no
matter the region. That's why we have invested in extensive research
and analysis to understand attitudes towards sugar, motivations
for reading labels, and unique ingredient preferences, "
says Sarah Diedrich, senior marketing director, Global Sweetening
& Texturizing Solutions, ADM. " We began this journey two
years ago, and it has culminated in the launch of a new interactive
insights tool that provides users with an in-depth look at the
nuances of consumer behavior across the globe. "
Capturing this comprehensive data is ADM's new interactive
tool, allowing food and beverage manufacturers a clear view of
how people around the world are navigating their sugar reduction
journeys, and the similarities and differences across nations.
ADM's research reveals that a significant majority of the population
is reducing their sugar intake, particularly in countries such
as Mexico, Spain, Romania and Brazil, where around 90% declare
they actively limit or avoid sugars. The importance of low sugar
content is so crucial that respondents place it on equal footing
with satisfying taste across most of the globe; however, Asia
Pacific is an outlier, prioritizing quality and health benefits more
substantially.
" Our research delivers valuable insights for product development.
It serves as a roadmap for formulation strategies, highlighting
the most important elements on nutrition labels and
ingredient declarations that resonate with shoppers from one
category to the next. Furthermore, we leverage this data when
08 < JAN-FEB 2025 | bakemag.com
partnering with brands as they enter new global markets, " says
Diedrich. " For example, we've observed that consumers are
more forgiving on calories and sugar tallies in indulgent food
categories like confections, ice creams and sweet bakery. However,
there is a notable shift toward reviewing the quality of ingredients
and sweetening choices in these segments. From this
foundation, we can educate brands on the acceptability of ingredients
in different regions, which allows them to appropriately
balance great taste with label appeal. "
ADM has unveiled its new interactive insights tool that examines
how 13,900 people in 15 countries across four regions are
navigating their sugar reduction journeys. The research shows
that on average, 83% of consumers are limiting or avoiding sugars
in their diets; however, the products of particular concern
vary widely.
ADM's comprehensive proprietary consumer research is
captured in this new interactive tool, helping food and beverage
manufacturers have a clear understanding of the nuances
in consumer behavior and motivations around sugar reduction.
The tool provides the ability to easily toggle between different
regions and countries, providing incredibly in-depth and detailed
insights.
ADM is uniquely positioned to replicate full-sugar taste
through its proprietary approach, Replace Rebalance Rebuild®.
The method uses sweetening systems alongside flavors and enabling
ingredients to replace sweetness, rebalance flavor and
rebuild functionality. ADM is invested in research and dedicated
to continually expand its ingredients pantry to solve formulation
challenges and support manufacturers taking on sugar replacement
efforts.
©CAGKAN-STOCK.ADOBE.COM
http://www.bakemag.com
bake - January/February 2025
Table of Contents for the Digital Edition of bake - January/February 2025
bake - January/February 2025 - Intro
bake - January/February 2025 - 1
bake - January/February 2025 - 2
bake - January/February 2025 - 3
bake - January/February 2025 - 4
bake - January/February 2025 - 5
bake - January/February 2025 - 6
bake - January/February 2025 - 7
bake - January/February 2025 - 8
bake - January/February 2025 - 9
bake - January/February 2025 - 10
bake - January/February 2025 - 11
bake - January/February 2025 - 12
bake - January/February 2025 - 13
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bake - January/February 2025 - 15
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bake - January/February 2025 - 17
bake - January/February 2025 - 18
bake - January/February 2025 - 19
bake - January/February 2025 - 20
bake - January/February 2025 - 21
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bake - January/February 2025 - 25
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bake - January/February 2025 - 27
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