bake - January/February 2025 - 53

" Consumer preferences are continually
evolving in food and drink categories. "
Mark Webster, T. Hasegawa USA
glazed chocolate cake donut halved and filled with whipped vanilla-flavored
icing.
The returning Iced Lemon Loaf provides a citrusy counterpoint
to brighten things up during the chilliest days of the year. Topped
with sweet lemon icing and packaged for on-the-go convenience,
it's a tender, moist crumb, delicious slice of sunshine in the heart of
winter.
To celebrate, Dunkin' is debuting its ad campaign, Shake That
Ess', capturing the same fearless energy that took Sabrina Carpenter's
smash hit " Espresso " to the top of the charts this year. Created
in partnership with Artists Equity, Ben Affleck's and Matt Damon's
company, and directed by Dave Meyers, the ad unfolds at a vibrant
launch party for Sabrina's Brown Sugar Shakin' Espresso. There,
Sabrina surveys a lively room filled with an eccentric cast of characters-all
enthusiastically shaking their ess'. As the catchy beat of
" Espresso " plays in the background, the contagious act of shaking
their drinks mirrors the real-life craftsmanship behind the frothy
perfection of Sabrina's Brown Sugar Shakin' Espresso.
" When we first dreamed up Sabrina's Brown Sugar Shakin'
Espresso at Dunkin', it had to be more than another delicious drink
on the menu - we wanted to bring some levity to guests' everyday
coffee order, " said Jill McVicar Nelson, chief marketing officer at
Dunkin'. " Working with one of America's most beloved pop stars,
Sabrina Carpenter, adds a spirited, fresh energy that perfectly aligns
with Dunkin's love of bold taste and good-natured fun. Through our
new ad campaign, we're showing guests that their new drink order
can be both delicious and a wink at embracing life's lighter side -
exactly what Dunkin' is all about. "
SPRING CAKES
2025
53
T. HASEGAWA FLAVOR TRENDS, © ASIFE-STOCK.ADOBE.COM

bake - January/February 2025

Table of Contents for the Digital Edition of bake - January/February 2025

bake - January/February 2025 - Intro
bake - January/February 2025 - 1
bake - January/February 2025 - 2
bake - January/February 2025 - 3
bake - January/February 2025 - 4
bake - January/February 2025 - 5
bake - January/February 2025 - 6
bake - January/February 2025 - 7
bake - January/February 2025 - 8
bake - January/February 2025 - 9
bake - January/February 2025 - 10
bake - January/February 2025 - 11
bake - January/February 2025 - 12
bake - January/February 2025 - 13
bake - January/February 2025 - 14
bake - January/February 2025 - 15
bake - January/February 2025 - 16
bake - January/February 2025 - 17
bake - January/February 2025 - 18
bake - January/February 2025 - 19
bake - January/February 2025 - 20
bake - January/February 2025 - 21
bake - January/February 2025 - 22
bake - January/February 2025 - 23
bake - January/February 2025 - 24
bake - January/February 2025 - 25
bake - January/February 2025 - 26
bake - January/February 2025 - 27
bake - January/February 2025 - 28
bake - January/February 2025 - 29
bake - January/February 2025 - 30
bake - January/February 2025 - 31
bake - January/February 2025 - 32
bake - January/February 2025 - 33
bake - January/February 2025 - 34
bake - January/February 2025 - 35
bake - January/February 2025 - 36
bake - January/February 2025 - 37
bake - January/February 2025 - 38
bake - January/February 2025 - 39
bake - January/February 2025 - 40
bake - January/February 2025 - 41
bake - January/February 2025 - 42
bake - January/February 2025 - 43
bake - January/February 2025 - 44
bake - January/February 2025 - 45
bake - January/February 2025 - 46
bake - January/February 2025 - 47
bake - January/February 2025 - 48
bake - January/February 2025 - 49
bake - January/February 2025 - 50
bake - January/February 2025 - 51
bake - January/February 2025 - 52
bake - January/February 2025 - 53
bake - January/February 2025 - 54
bake - January/February 2025 - 55
bake - January/February 2025 - 56
bake - January/February 2025 - 57
bake - January/February 2025 - 58
bake - January/February 2025 - 59
bake - January/February 2025 - 60
https://digital.bakemag.com/sosland/bake/bake-january-february-2025
https://digital.bakemag.com/sosland/bake/bake-november-december-2024
https://digital.bakemag.com/sosland/bake/bake-september-october-2024
https://digital.bakemag.com/sosland/bake/bake-july-aug-2024
https://digital.bakemag.com/sosland/bake/bake-redbook-2024
https://digital.bakemag.com/sosland/bake/bake-may-june-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2024
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
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https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
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https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
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http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
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http://digital.bakemag.com/sosland/bake/2017_12_01
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