bake - January/February 2025 - 52
food and beverage brands for more than a century. Globally
recognized for its innovation and expertise in flavor development
and proprietary flavor enhancing technologies, T.
Hasegawa remains at the forefront of consumer trends and
shares these developments and research findings throughout
the food and beverage industry.
" Consumer preferences are continually evolving in food
and drink categories, and the flavor industry is on the frontline
of these trends, " said Mark Webster, vice president of
sales and marketing at T. Hasegawa USA. " By working with
many of the world's top food and beverage brands, our R&D
team have direct insight to the ingredients, culinary trends and
consumer demands that will influence restaurant menus and CPG
products well into the future. "
FLAVOR TRENDS
For all retailers, it's vital to watch the trends regarding the flavors
that today's shoppers crave.
One of the world's top food and beverage flavor manufacturers
has officially named the 2025 Flavor of the Year: brown sugar.
As versatile as it is nostalgic, brown sugar has been a culinary
staple for centuries. While it has origins as a cooking and culinary
ingredient, brown sugar features a rich, complex flavor profile that
makes it popular in a wide array of products and foodservice menu
items ranging from baked goods to sweet and savory sauces, beverages
and more.
The sweet ingredient is increasingly featured by coffee shops in
" brown sugar lattes, " and gaining momentum among mixologists for
the deep flavor notes it adds to craft beverages and cocktails like
Old Fashioneds or dark rum-based drinks. Since brown sugar is not
refined to remove all of its molasses content, it retains an intense
caramel-like richness and a warm color that makes this ingredient
popular among foodies and culinary influencers on social media.
Brown sugar's new crowning as Flavor of the Year is just one of
many findings in the 2025 Food and Beverage Flavor Trends Report,
a free annual publication by California-based flavor manufacturer T.
Hasegawa USA.
T. Hasegawa has developed custom flavors for the world's top
LAVA CAKE COFFEE
Leading bakery chains are catching on to this important development
in flavor preferences.
Dunkin' is teaming up with Sabrina Carpenter, the Gramy-nominated
global superstar behind this year's chart-topping hit " Espresso, "
to introduce " Sabrina's Brown Sugar Shakin' Espresso. " This
limited-time, handcrafted, iced beverage combining Dunkin's bold
espresso, brown sugar notes, and oat milk, is shaken to perfection.
The result is a deliciously frothy, subtly sweet sip ready to kick off
2025 in style.
But that's not all shaking up at Dunkin'. Also arriving are
crave-worthy items with a sophisticated chocolate twist, like the
Lava Cake Signature Latte, Lava Cake Coffee, and the decadent
Chocolate Whoopie Pie Specialty Donut.
Dunkin' also introduces chocolate-rich coffee and bakery items
for those seeking winter comfort during the year's shortest days.
Available hot or iced, the Lava Cake Signature Latte combines bold
espresso with notes of chocolate lava cake and whole milk, topped
with whipped cream, a mocha drizzle, and a generous dusting of hot
chocolate powder.
Alongside it, the new Lava Cake Coffee captures the same rich
notes in Dunkin's Original Blend iced or hot coffee, pairing perfectly
with the new, decadent Chocolate Whoopie Pie Specialty Donut - a
UP-AND-COMING INGREDIENTS
In addition to unveiling the Flavor of the
Year, T. Hasegawa's 2025 report predicts
other up-and-coming ingredients, flavor
trends and consumer patterns that will
shape the world of foods and beverages
over the next year, including:
Ingredients for Mental Health: a look
at how consumer demand will rise for
functional ingredients like nootropics
52 2025
SPRING CAKES
and adaptogens, which benefit holistic
and mental health.
Gut Health Revolution: details on the
booming demand for ingredients that
benefit digestive health, such as fiber,
prebiotics and post-biotics in nontraditional
categories.
Retro Revival: how consumers are
craving foods and beverages that evoke
cherished childhood memories - leading
to fun, nostalgic flavor combinations.
Focus on nutrition with the rise of
GLP-1: how sugar reduction and proteinenriched
foods are balancing flavor and
nutrition with the popularity of weightloss
medications.
Flavor Escapism: an overview of how
foods and beverages can provide an
escape from reality, with fun fantasy
flavors like " rainbow " or " unicorn. "
DUNKIN'
bake - January/February 2025
Table of Contents for the Digital Edition of bake - January/February 2025
bake - January/February 2025 - Intro
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https://digital.bakemag.com/sosland/bake/bake-july-2021
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