bake - January/February 2025 - 38
chocolate & decorating
2025 Chocolate Trends
The chocolate confectionery market in North America is rapidly
evolving, driven by consumer desires for indulgence, sustainability,
and wellness. With cocoa prices experiencing fluctuations,
the market-valued at over $31 billion in retail sales for 2024-is
projected to grow at a value CAGR of 5.8% from 2025 to 2029.¹
Barry Callebaut's 2025 edition of the Top Chocolate Trends
report offers an in-depth exploration of these trends, equipping
you with the insights needed to stay competitive.
What's in it for you? This report will help you:
* Identify the Three Key Indulgences: Explore trends in
Intense, Mindful, and Healthy indulgence that will shape
the chocolate market over the next 12-18 months.
* Align Product Development: Understand how to create
products that meet consumer demand for multi-sensory
experiences, sustainability, and health-conscious options.
*
Gain Market Insights: Access valuable data on regional
market growth, giving your business a competitive advantage.
75%
of North American consumers want to try new and exciting
chocolate product experiences.²
Mindful Indulgence
The mindful indulgence trend focuses on responsible consumption,
where consumers seek products that not only satisfy
cravings but also align with their values. This includes ethically
sourced ingredients and cleaner labels. Brands that emphasize
sustainability and social responsibility can attract consumers
looking for treats that make a positive impact.
54% of North American Gen Z and Millennials consumers think
that every brand should have a plant based/vegan/dairy-free
chocolate confectionery option.²
Healthy Indulgence
As health-conscious eating continues to influence consumer
choices, the healthy indulgence segment is gaining traction.
This includes chocolate products that offer different benefits,
such as functional ingredients or lower sugar content. Brands
that innovate with healthier formulations, such as high-protein
or superfood-infused chocolates, can effectively cater to this
growing demand.
53% of North American consumers think that chocolate confectionery
products need to deliver more than just being tasty,
they also need to align with their health needs.
California opening
The Ghirardelli Chocolate Company has opened its first Ghirardelli
Chocolate & Ice Cream Shop in Santa Monica, California.
" At Ghirardelli, we are proud to be from California. As such,
each shop we open in our home state is extra special, " says Lacey
Zane, vice president, restaurant & retail and ecommerce, at
Ghirardelli Chocolate Company.
The 3,900-square-foot Santa Monica shop promises an imIntense
Indulgence
Consumers are seeking bold, rich flavors that provide a multisensorial
chocolate experience. This trend is marked by a rise in varied,
multi-flavor and multi-texture products, meant for those who
crave deeper, more intense chocolate experiences. Brands can
capitalize on this by developing products that highlight unique
cocoa origins, varied taste profiles, or limited-edition flavors.
38 < JAN-FEB 2025 | bakemag.com
mersive experience tailormade for chocolate lovers, including
a Pick & Mix space, where guests can customize a take-home
selection of 20 flavors of Ghirardelli's chocolate SQUARES;
and additional fountain and bakery favorites like milkshakes,
hot chocolate, coffee, brownies, cookies and chocolate covered
strawberries.
The new Santa Monica shop marks the chocolatier's 13th
fornia brick and mortar location - with others in Hollywood, San
Diego and Disney California Adventure Park in Anaheim.
Cali©WINSTON
- STOCK.ADOBE.COM
SOURCE: ¹EUROMONITOR, 2024, ²BARRY CALLEBAUT
http://www.bakemag.com
bake - January/February 2025
Table of Contents for the Digital Edition of bake - January/February 2025
bake - January/February 2025 - Intro
bake - January/February 2025 - 1
bake - January/February 2025 - 2
bake - January/February 2025 - 3
bake - January/February 2025 - 4
bake - January/February 2025 - 5
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