bake - January/February 2025 - 29
commercial officer at Kroger Health " This initiative uses
modern technology to give customers the knowledge
they need to make better decisions every day. With this
expanded service, Kroger and bitewell are setting a new
standard for nutrition transparency, while empowering
customers to gradually change the way they eat. "
As part of its commitment to advancing Food as
Medicine, Kroger introduced OptUP in 2017, a colorcoded
program to help customers evaluate the nutritional
value of their food purchases and discover Better for
You products. The bitewell FoodHealth Score is part of
the OptUP program along with an enhanced scoring
algorithm. The advanced science of bitewell's FoodHealth
Score incorporates a broader range of nutritional attributes,
enhancing the OptUP program.
Plant-based proteins
Burcon NutraScience Corporation, a global technology
leader in the development of plant-based proteins for
foods and beverages, is pleased to announce that it is
partnering with Puratos, an internationally renowned
provider of innovative bakery, patisserie, and chocolate
ingredients and services with over US$3.1 billion in net
sales. The goal of this collaboration is to revolutionize
the sector with innovative ingredients, resulting in food
products that exceed consumer expectations in taste,
health, and sustainability, utilizing Burcon's PurateinĀ®
canola protein.
As consumers increasingly seek healthier, sustainable
food options, canola protein stands out as a promising
alternative to egg protein due to its neutral flavor, functional
versatility and high nutritional value.
" We are thrilled to partner with Puratos for our bestin-class
canola protein, " says Kip Underwood, Burcon's
chief executive officer. " Their deep understanding of
the bakery and patisserie industries complements our
go-to-market strategy. Burcon's canola protein offers
exceptional functionalities and can deliver significant
cost-in-use savings when replacing eggs in formulations.
Together, we're aiming to redefine what's possible with
canola protein. "
This collaboration combines Burcon's plant protein
expertise with Puratos's extensive knowledge of food
ingredients and a global network of R&D facilities to
unlock the full potential of canola protein. Together with
Burcon, Puratos will develop canola protein-enhanced
solutions tailored to the needs of their bakery, patisserie,
and chocolate customers worldwide. These solutions
will not only meet the demand for innovative and highquality
products but also promote sustainability and
health, ultimately offering consumers more nutritious
and environmentally friendly options.
" At Puratos, we are committed to delivering cuttingedge
solutions for the bakery, patisserie, and chocolate
sectors, with a strong focus on innovation, sustainability
and health and well-being. We believe in the power of
collaboration with visionary companies like Burcon to
amplify our impact, " says Bram Pareyt, Puratos's R&D
director, GRS Lab. " Their PurateinĀ® is one of the best
plant-based proteins we've worked with, and we are
excited to explore its unique properties further to bring
superior solutions to our customers. "
Burcon is a global technology leader in the development
of plant-based proteins for foods and beverages.
Its proteins exhibit superior functionality, taste and nutrition,
making them ideal ingredients for food formulators.
With more than two decades of experience, Burcon has
amassed an extensive patent portfolio covering its novel
plant-based proteins derived from pea, canola, soy, hemp
and sunflower seeds, among other plant sources. Burcon
is committed to delivering next-generation, best-in-class
protein solutions, positioning itself as a key player in the
rapidly expanding plant-based market.
Refrigerated foods
Corbion, the global ingredient provider renowned for
its preservation expertise, is expanding its VerdadĀ®
Opti Powder portfolio with innovative solutions tailored
to meet the evolving needs of manufacturers in the
refrigerated-foods segment. These latest additions are
designed to deliver advanced protection against microbial
threats, including yeast and mold, gram-positive
pathogens such as Listeria and Clostridia, and various
bakemag.com | JAN-FEB 2025 > 29
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