bake - January/February 2025 - 26
brands, as well as continued private-label innovation
to match the customer demand.
" Our Brands provide an opportunity to get exceptional
value on the top trending products while still enjoying the
same high quality and unique flavors customers crave, "
says Juan De Paoli, vice president, Our Brands for Kroger.
" 2025 is all about flavor - with hot peppers continuing
to rise, fermented flavors quickly growing in popularity,
and staples like Caesar finding new adaptations in the
kitchen. Whether customers are looking to try a new
dupe on a viral favorite or explore the real power of
protein, Kroger is excited to offer Our Brands products
that give customers a taste of their favorite trends. "
In other notable food trends, customers are exploring
more ways to incorporate acidic, briny and fermented
flavors into their meals to enhance the overall freshness,
brightness and texture. On the horizon for 2025 is an
increased use of super briny foods like olives, pickles,
sauerkraut and kimchi.
In addition, protein is no longer just a tool for bulking
up; it's increasingly sought after by customers looking to
maintain energy levels throughout the day and support
overall health. While popular staples like chicken, yogurt
and cottage cheese have staying power, the retailer
predicts a growing interest in collagen and a greater
incorporation of plant-based proteins such as beans,
lentils and hemp seeds into daily diets.
Customers shifted from chasing the highest Scoville
like artisan bread, parmesan crisps, spiralized veggies,
cookies, and more.
In partnership with the Utah Food Bank's food rescue
program, Harmons donates 1,000 tons of food each year.
This equates to about 1,670,000 meals for hungry Utahns.
Food trend predictions
Retailers continue to offer items that rival - and even
surpass - the national brand equivalent, and it hasn't gone
unnoticed. Customers are tasting the high quality and
receiving the savings shopping private label provides -
and they are turning to them for dupes of their restaurant
and CPG favorites. Expect more shoppers to regularly
choose store brand alternatives instead of national
26 < JAN-FEB 2025 | bakemag.com
ratings to now exploring how heat maximizes flavor.
And delving into spices and peppers from international
cuisines - like Calabrian chiles, guajillo peppers and
hatch chiles - allows them to do so. As spice aficionados
continue to experiment, expect emerging pepper varieties
to appear in familiar products like wings, pizza and pasta.
Following its viral " Caesar salad and french fries "
moment, Caesar salad innovation is at an all-time high.
Beyond traditional salads and wraps, recipes featuring
Caesar dressing on pizza, pasta and a variety of leafy
greens beyond romaine lettuce are gaining popularity.
Look forward to creative combinations of the umami-rich
dressing with flavors like miso, tahini and black garlic as
customers breathe new life into the century-old recipe.
Food health
The Kroger Co. and bitewell, a FoodHealth company,
recently announced their collaboration to bring bitewell's
FoodHealth Score, an innovative nutrition scoring system,
to Kroger customers nationwide. The scoring system
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