bake - January/February 2025 - 24
efficiency matters
How to win shopper loyalty through innovation.
BY JOHN UNREIN
Not connecting with bakery shoppers in some individual
fashion during their visits to your stores is like skipping
the closing argument of a jury trial. You're not going
to win loyalty.
In 2025 and beyond, value will no longer be just about
dollar signs - in fact, we already saw value trending in
that direction this year, according to the 2025 Trends
Report from Datassential. Consumers' way of thinking
about value and what it means has shifted, and the
value strategies businesses create in 2025 should take
into consideration this more nuanced and complex
" new value. "
When deciding if food at a grocery store is good value
or not, 56% of shoppers rated the quality of product as
good value, followed by great taste 52%, low price 47%,
and healthy/nutritious 29%.
Food preservation
Food preservation is another important buzzword
for today's artisan bakery shoppers. In Salt Lake City,
Caputo's Preservation Program highlights products
made with practices inspired by memories of families'
cultural heritages, recipes, and open-armed hospitality.
The gourmet retailer Caputo's shares some of the foods
that resonate with consumers under the designation
of Caputo's Preservation Program, whether traditional
touchstones or innovative newcomers.
In addition, Caputo's Annual Chocolate Festival supports
Heirloom Cacao Preservation. Utah's trend-setting chefs
24 < JAN-FEB 2025 | bakemag.com
and beverage experts craft chocolate-based creations to
benefit the Heirloom Cacao Preservation Fund.
" In the face of an agricultural system that is quickly
killing them off, the HCP is a non-profit striving to protect
rare strains of heirloom cacao. Without their efforts,
future generations may never be able to taste just how
delicious chocolate can be, " says Matt Caputo of Caputo's.
Food has always been an essential part of the Caputo
family. After coming to the United States from Greece
and Italy, the Caputos owned and operated a small
market on Salt Lake's west side, home to Utah's very
first refrigerated deli case.
Matt Caputo says he feels it is important to carry on the
tradition and constantly re-imagine what it means to be a
purveyor of fine foods in the modern age. " Caputo's has
always been a family affair, from my dad, uncles, cousins
and now my amazing wife Yelena, to our incredible crew,
who we consider part of the family. This is why our loyal
supporters trust our expertise: because it's been passed
down from generation to generation. As we look to the
future with a brash independent spirit and passionate
enthusiasm for great food, we can't help but feel only one
thing: our most delicious days are surely yet to come. "
Data-driven focus
Others pay close attention to quality as a key factor in
the artisan bakery category.
Take Harmons Grocery, which started as a single fruit
stand in 1932. Harmons Grocery now has more than
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bake - January/February 2025
Table of Contents for the Digital Edition of bake - January/February 2025
bake - January/February 2025 - Intro
bake - January/February 2025 - 1
bake - January/February 2025 - 2
bake - January/February 2025 - 3
bake - January/February 2025 - 4
bake - January/February 2025 - 5
bake - January/February 2025 - 6
bake - January/February 2025 - 7
bake - January/February 2025 - 8
bake - January/February 2025 - 9
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bake - January/February 2025 - 12
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