bake - January/February 2025 - 21

NASHVILLE TOURISM AT A GLANCE
Collaboration is especially important at Brightside.
Borchers trusts her team to come up with great ideas
and feel confident in implementing them. Employees
create the specials on the menu, with each individual
getting a sign. This allows them to be creative and get
credit for that from the customers.
" If I want to create these things, I want my team to
have that creativity too, " she says. " It's so exciting when
you make something, and then you see someone buying
that and loving it. They get to hear that in the kitchen.
That, to me, is amazing and so fulfilling. "
The croissants are the big sellers, especially the
Chocolate Croissant. The Cinnaroll is also quite popular,
as are the savory brioche products. Weekend specials
bring in many customers, especially from pre-order
pickups. During those times, special croissant flavors
such as Prosciutto Gruyère and Oatmeal Cream Pie will
sell out quickly.
It was always the goal to specialize in pastries, but at
one point in time Borchers considered diversifying with
breakfast and lunch items. Once she started seeing how
much time brioche and croissants took, however, she
realized that would spread the bakery too thin.
" I feel like doing more sometimes takes away from
the creativity and fun, " she says. " I'm here to have fun. I
started a bakery to have fun and love what I do. If it's not
Nashville has a robust tourism industry
that fuels its culinary scene, and vice versa.
According to the Nashville Convention & Visitors
Corp.:
* Nashville's tourism industry generated
a record $10.56 billion in visitor spending
in 2023.
* That year, visitors spent an average of
$29 million a day throughout the city.
* The city saw a record 16.8 million visitors
in 2023, a 4% increase over 2022's
16.2 million visitors.
* Of its visitors, it's estimated that about
64% are leisure travelers and 36% are
convention and business travelers.
what I love anymore, I don't want to do it. Sometimes
it's all about 'expand, expand, expand' and 'do more,
do more, do more' and you lose sight of the love and
passion. That's why we're so focused. "
Long hours and production schedules can be
demanding, so that passion keeps the team going. By
staying focused on what makes them work, Brightside
Bakeshop has been able to open a second location,
with one location on each side of Nashville.
bakemag.com | JAN-FEB 2025 > 21
DANIEL MEIGS
http://www.bakemag.com

bake - January/February 2025

Table of Contents for the Digital Edition of bake - January/February 2025

bake - January/February 2025 - Intro
bake - January/February 2025 - 1
bake - January/February 2025 - 2
bake - January/February 2025 - 3
bake - January/February 2025 - 4
bake - January/February 2025 - 5
bake - January/February 2025 - 6
bake - January/February 2025 - 7
bake - January/February 2025 - 8
bake - January/February 2025 - 9
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bake - January/February 2025 - 11
bake - January/February 2025 - 12
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bake - January/February 2025 - 27
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