bake - January/February 2024 - 54

WINNING PROMOTIONS
A Funfetti Partnership
Rich Products and Funfetti have forged a
new partnership that is bringing the first and
only Funfetti in-store bakery products to
the market. The duo is debuting several new
sweet treats, including Rich's Funfetti Celebration
Cake, Funfetti Cheesecake, Funfetti
Cheesecake Single Slice and Funfetti Bettercreme
icing.
" This partnership combines the iconic
Funfetti brand with Rich's strong ISB
category leadership, " says Alvino Battistoni,
vice president, ISB&D Direct Chains, Rich
Products. " Both Rich's and the Funfetti brand
have a long history of delivering innovative
products and inspiring celebratory moments,
so this collaboration is a natural fit. We're
excited to expand our portfolio, providing
ISB operators with a fun lineup of offerings
that we know consumers will love. "
Helping bakeries sprinkle on the fun with
new product lineup:
A quarter-sheet white cake loaded with
colorful candy bits and topped with Buttercreme
icing and sprinkles, Rich's Funfetti®
Celebration Cake is perfect for any sweet
celebration. The Funfetti Celebration Cake
has a shelf life of 365 days frozen.
Dole Whip
Dole Food Company has set a high bar for
the three established social media influencers
it looks to add to its team of professionals
creating exclusive content for its
industry-leading social media channels in
2024. in addition to being active advocates
of Dole's larger mission of wellness, healthy
living and a diet rich in fresh fruits and vegetables,
three winning candidates will create
a memorable original Dole Whip DIY recipe
in the spirit of the iconic frozen treat that
was originally introduced by Dole at Disneyland
in the 1980s as part of its sponsorship
of Disney's Enchanted Tiki Room.
Dole is selecting three content ambassadors
as part of the #DoleWhipLife 2024 Dole
Creators of the Year Contest, a nationwide
54
2024
SPRING CAKES
search organized by Dole's digital marketing
manager, Rachel Young.
" As Dole continues to expand its digital
footprint and equity in healthy living, we've
identified the need to expand our family
of advocates who can help us spread our
vision for a healthier, happier, more fruitful
life, " says Young. " We think combining the
industry's most experienced recipe-developers,
dietitians, and produce marketers
with a select group of consumers with
passionate followings aligns us well for the
future. "
" Of course, this being Dole, we also need
to make sure that all new ambassadors can
make a great Dole Whip, " she says.
Winners will be featured as #DoleWhipLife
2024 Dole Creators of the Year on the
Dole Whip Wonderland webpage throughout
2024, and be able to use an official #DoleWhipLife
2024 Dole Creators of the Year
badge on their created content.
Rich's Funfetti Cheesecakes are packed
with birthday cake flavor and feature colorful
candy bits on top of a rich graham cracker
crust, drizzled with decorative white
icing. Available as individually wrapped
3.25-ounce slices and a whole six-inch,
24-ounce cake, these products are great for
shoppers seeking anytime treats.
A new take on Rich's iconic Bettercreme
whipped icing, Rich's Funfetti Bettercreme
features vanilla-flavor, Funfetti sprinkles
and a smooth, light, creamy taste.
" Funfetti has been delivering baking products
to help families transform any day into
a celebration for 30 years, " says Dan Anglemyer,
chief operating officer, Hometown
Food Company. " As a company dedicated to
inspiring possibilities, Rich's offers a broad
portfolio of creative solutions and strong
industry leadership that's a great match with
the Funfetti brand. "
DOLE
RICH'S
bake - January/February 2024

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