bake - January/February 2024 - 40

cakes
Shopper Insights
Global, family-owned food company Rich Products has released findings
from a recent 2023 shopper insight study that found that small,
food-centric gatherings with grazable options continue to rise in popularity
amongst consumers, with 79% of those surveyed indicating
they often try new and interesting foods during these times. Furthermore,
the trend of small, at-home social gatherings has continued to
persist post-pandemic, with over 58% preferring more intimate gatherings
over large events.
While the shift to casual gatherings began before the COVID-19
pandemic, the prevalence has accelerated and evolved from larger
special social occasions where food is present, to small entertainment-focused
gatherings around TV shows, sports games, and game
nights where food is a
social catalyst. Rich's
survey found that food
served at these events
has not only become a
forum for discovery, but
also enticement for attendance
and a conversation
starter.
" Over time, home enSmaller
celebrations bring new opportunities.
tertaining has shifted
away from formal dinner
parties
to more casual
social events with smaller, bite-sized food options, which not only impacts
food and beverage buying behaviors, but also manifests in how
and where people gather at home, " says Amanda Buonopane, senior
manager of strategic insights at Rich Products. " For example, we're
seeing the 'disappearing dining room' trend among the younger generation.
They prefer open floor plans with more flexibility for guests
to grab a snack while socializing around the kitchen island. "
Other findings from the study:
Celebrations are getting smaller: Rich's consumer tracking from
September 2023 shows that only 38% of respondents took part in
gatherings of over 10 people throughout the summer months, despite
summer being a popular season for special occasions, like birthdays,
graduations and more.
This behavioral shift will impact the holiday season as well. The
Cleveland Research Company found that consumers plan to increase
spending on at-home entertainment this year, with spending averaging
$900 (up from $800 in 2022). Rich's data reinforces this preference
for home-based entertainment. The food company's research of
40 < JAN-FEB 2024 | bakemag.com
CAKE'D CHALLENGE
The International Dairy Deli Bakery
Association (IDDBA) is now accepting entries
for the second annual Cake'd Challenge.
Back by popular demand, the challenge is
open to retail cake decorators who work for
one of IDDBA's member companies.
" Retail bakery cake decorators create
centerpieces for celebrations every day.
Whether it is a birthday, graduation or just
because celebration, cake decorators take
pride in adding that special touch to every
cake, " says Jack Ince, IDDBA education
coordinator and Cake'd Challenge event
organizer.
Retail cake decorators interested in the
challenge should submit a portfolio of four
seasonal-themed cakes to include a birthday/
anniversary cake and three themed cakes of
the decorator's choice. One of the four cakes in
the submitted portfolio must be a tiered cake.
The deadline to enter is February 1.
A panel of experts will choose four finalists
to compete live from the IDDBA 2024 show
floor in Houston, on June 9-10. Finalists will
be asked to decorate and create cakes based
on provided guidelines and participate in a
mystery box challenge.
JOHN UNREIN
http://www.bakemag.com

bake - January/February 2024

Table of Contents for the Digital Edition of bake - January/February 2024

bake - January/February 2024 - Intro
bake - January/February 2024 - 1
bake - January/February 2024 - 2
bake - January/February 2024 - 3
bake - January/February 2024 - 4
bake - January/February 2024 - 5
bake - January/February 2024 - 6
bake - January/February 2024 - 7
bake - January/February 2024 - 8
bake - January/February 2024 - 9
bake - January/February 2024 - 10
bake - January/February 2024 - 11
bake - January/February 2024 - 12
bake - January/February 2024 - 13
bake - January/February 2024 - 14
bake - January/February 2024 - 15
bake - January/February 2024 - 16
bake - January/February 2024 - 17
bake - January/February 2024 - 18
bake - January/February 2024 - 19
bake - January/February 2024 - 20
bake - January/February 2024 - 21
bake - January/February 2024 - 22
bake - January/February 2024 - 23
bake - January/February 2024 - 24
bake - January/February 2024 - 25
bake - January/February 2024 - 26
bake - January/February 2024 - 27
bake - January/February 2024 - 28
bake - January/February 2024 - 29
bake - January/February 2024 - 30
bake - January/February 2024 - 31
bake - January/February 2024 - 32
bake - January/February 2024 - 33
bake - January/February 2024 - 34
bake - January/February 2024 - 35
bake - January/February 2024 - 36
bake - January/February 2024 - 37
bake - January/February 2024 - 38
bake - January/February 2024 - 39
bake - January/February 2024 - 40
bake - January/February 2024 - 41
bake - January/February 2024 - 42
bake - January/February 2024 - 43
bake - January/February 2024 - 44
bake - January/February 2024 - 45
bake - January/February 2024 - 46
bake - January/February 2024 - 47
bake - January/February 2024 - 48
bake - January/February 2024 - 49
bake - January/February 2024 - 50
bake - January/February 2024 - 51
bake - January/February 2024 - 52
bake - January/February 2024 - 53
bake - January/February 2024 - 54
bake - January/February 2024 - 55
bake - January/February 2024 - 56
bake - January/February 2024 - 57
bake - January/February 2024 - 58
bake - January/February 2024 - 59
bake - January/February 2024 - 60
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com