bake - January/February 2024 - 38
chocolate & decorating
CONSUMER PREFERENCES
Barry Callebaut has dived into what consumer preferences will
dictate the chocolate markets in 2024. Barry Callebaut sees consumers
responding in two ways to the rise in the price of chocolate
during the past few years.
Fifty-four percent still prefer to purchase premium, high-quality
chocolate. Even with higher prices, consumers are still choosing
to treat themselves with small luxury items like chocolate. Among
Barry Callebaut's 11,974 survey participants in August 2023, 74%
said they want to try new chocolate experiences, and 65% of consumers
prefer chocolate confectionery that has multiple textures.
Unique, rare and seasonal chocolate, like limited editions, are all
drivers of the types of chocolate consumers are seeking. Seventy
percent of consumers want unique, exciting chocolate with multiple
flavors and textures. Fifty percent will buy limited editions on
impulse and 64% seek premium chocolate, according to the study.
The " healthy indulgence " trend includes consumers interested
in the health of the planet and their own health. Seventy-five percent
of global consumers agree chocolate needs to taste good,
be " good for me, " and good for the planet, the study said. Seventy-seven
percent of consumers want chocolate with less sugar,
41% are trying to limit their sugar intake, and 10% are avoiding
sugar altogether.
Consumers also are seeking more natural and authentic ingredients,
the study found. Approximately 54% of consumers prefer
pure chocolate without artificial flavors or colors, while 66% are
interested in chocolate confectionery that contains what they consider
unhealthy ingredients, the study said. Vegan or plant-based
chocolate confectionery options are gaining interest among 41%
of consumers. Sixty-nine percent of consumers are interested in
chocolate with healthy ingredients, 74% want snacks that are nutritious
and energizing, and 71% want chocolate that supports their
mental health, the study said.
For the fourth consecutive year, Barry Callebaut has researched
the top chocolate trends and deep-dived into what consumer
38 < JAN-FEB 2024 | bakemag.com
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bake - January/February 2024
Table of Contents for the Digital Edition of bake - January/February 2024
bake - January/February 2024 - Intro
bake - January/February 2024 - 1
bake - January/February 2024 - 2
bake - January/February 2024 - 3
bake - January/February 2024 - 4
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