bake - January/February 2024 - 30

CALL FOR PRODUCT INNOVATION
Responding to a flood of DMs, fan mail, petitions and heartfelt
pleas, Dunkin' is thrilled to bring back the Pink Velvet Macchiato.
A sensation since it first debuted in January
2020, this visually striking, layered drink
captured hearts with its bold espresso, red
velvet cake flavor and notes of cream cheese
frosting. Available hot or iced, the Pink Velvet
Macchiato will be available through late
February.
And what better way to welcome back Pink
Velvet than by doubling down on the flavor's
fanfare with the new Frosty Red Velvet
Specialty Donut. A perfect complement to the
macchiato, this indulgent donut features a red
velvet cake base, topped with vanilla-flavored
icing and cream cheese-flavored sprinkles,
promising a rich and delightful experience.
The excitement extends beyond just velvet,
as the brand will also introduce the new White Hazelnut Bark
Coffee, a drink inspired by fans' adoration for Toasted White
Chocolate Swirl - one of Dunkin's most popular seasonal flavors
year after year. The drink marries the flavors of
warm, toasted hazelnut with the sweetness
of creamy white chocolate flavor to create
a warming winter drink, regardless of
whether it's served hot or iced.
The Pink Velvet Macchiato isn't the
only star making a comeback. The Pancake
Wake-Up Wrap makes a welcome
return, ideal for fueling those brisk winter
mornings on the go. It features a fluffy
pancake wrapped around bacon or sausage,
egg, and melted cheese, paired with a side of maple
syrup for dipping. In addition, the classic Sweet Black Pepper
Seasoned Bacon returns, available in both the Sweet Black Pepper
Seasoned Bacon Sandwich and as Snackin' Bacon.
Dunkin' Rewards® members
can look forward to fresh offers
in the new year, including
a $2 Medium Hot or
Iced Coffee* (limit one per
member per day), 3X points
when Boosted Members place
an order through the mobile app on Wednesdays* and 100
Bonus Points for all members who place an order through the
mobile app on Mondays.
Those who aren't Dunkin' Rewards members yet can sign up
for free on the Dunkin' app or by visiting dunkinrewards.com.
New members will receive a free medium beverage with purchase**
on their first transaction with Dunkin' Rewards.
Further, companies don't respond to 54% of their
consumer reviews, failing to address complaints and,
worse, thank consumers for their feedback. Negative
reviews have an even lower response rate of 35%.
When a business responds to its reviews, searchers
are 16% more likely to convert into buyers. Shockingly,
though, the average brand responds to only 46% of
online reviews, failing to address complaints and, worse,
thank consumers for their feedback.
This type of digital " invisibility " comes at an incredibly
steep price: it's costing the U.S. retail industry $2.4B
every year.
In today's business landscape, where marketing
budgets are shrinking and marketers are expected to
achieve more with less, multi-location brands with brick
& mortar presence have an opportunity to significantly
increase their market share by simply engaging in meaningful,
two-way digital conversations with consumers.
The average brand responds to only 46% of online
reviews.
" When a business
responds to its reviews,
searchers are 16 percent
more likely to convert
into buyers. "
SOCi's 2023 Local Visibility Index
Looking ahead
According to Guy Yair, chief business officer, Trigo,
2023 was a pivotal year for computer vision-based
store automation during which many of the barriers
that had previously prevented mainstream adoption
began to be toppled.
For example, frictionless checkout made the leap from
convenience stores to full-sized supermarkets, enabling
shoppers to select their desired items from a full range
of grocery lines - including complex products such as
reduce-to-clear items - and exit the store without needing
to stop and check out. This breakthrough represented
the culmination of years of research and development
and is rightly considered to be a watershed moment in
the technology's development, he says.
30 < JAN-FEB 2024 | bakemag.com
DUNKIN'
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bake - January/February 2024

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