bake - January/February 2024 - 3

editor's note
Home baking
EDITORIAL STAFF
Editor
Managing Editor
Digital Media Editor
PUBLISHING STAFF
Publisher
National Account Executive
Inside Sales Specialist
John Unrein
Andy Nelson
Brian Amick
Troy Ashby
Gretchen Wagner
Lauren Juliana
Senior Director of Marketing and Promotions Kathi D. Gilleland
Sales Enablement Specialist
Audience Development Manager
Audience Development Specialist
Director of Digital Media
Digital Advertising Manager
Advertising Manager
Advertising Coordinator
Design Services Manager
Production Specialist
Whitney Hartman
Dustin Pickman
Carlea Chance
Jon Hall
Carrie Fluegge
Nora Wages
Annie Fournier
Elisabeth Spillman
Marj Potts
Senior Design Consultant
Senior Graphic Designer
Promotions Manager
Promotions Media Designer
CORPORATE STAFF
Chairman and CEO
President
Chief Financial and Administrative Officer
Chief Operating Officer and Executive Editor
Becky White
Brian Peterman
Jim White
Abby Chronister
Charles S. Sosland
L. Joshua Sosland
Staci Greco
Meyer Sosland
SOSLAND PUBLISHING COMPANY
4801 Main Street, Suite 650,
Kansas City, MO 64112
Phone: (816) 756-1000
Fax: (816) 756-0494
Web: bakemag.com
Email: bakemag@sosland.com
For years, the retail bakery industry thought of home bakers as
competition. The pandemic helped influence a sea change of
opinion. Now savvy bakeries like Manresa Bread recognize a new
opportunity. Manresa Bread founder Avery Ruzicka has started
rolling out a series of home baking kits, and the latest (Bake with
Avery Cinnamon Rolls) contains scalded flour mix, one packet
of dry ingredients, filling mix, icing mix, wooden rolling pin, and
9-inch cake pan. And there's an online link to the private class.
The instructions included are clear and concise.
For example: " Scalding the flour. Turn on stove to medium and
add Scalded Flour Mix packet to a saucepan. Add 180 g of milk.
Cook until pastry dough forms and has a thick consistency with
no liquid left. " Instructions for Bake with Avery Cinnamon Rolls
continue with Mixing the Dough & First Proof, Making the Filling,
Rolling Out the Dough, and Baking and Icing.
According to Packaged Facts' report Home Baking: US Trends
and Opportunities, the coronavirus pandemic had a significant
effect on home baking activity. Many consumers began baking at
home more as they spent more time at home for work or school
and were looking to find new hobbies. Baking provided some
consumers with personal enjoyment or a more productive way to
spend their time when they were stuck at home. Thus, the latest
year saw fast increases in sales of home baking products.
The report estimated that 31% of people baked at least once
a week and 24% of people baked one or twice a month in 2022.
Packaged Facts said it expects the home baking products market
will reach $78.3 billion in 2027.
When I first started at this magazine 23 year ago, experienced
bakers would talk of home bakers as a business threat. But its
clear now that an opportunity exists to educate home bakers by
sharing your wisdom in classes and innovative products.
JOHN UNREIN
junrein@sosland.com
FoodEntrepreneur
Experience
A Note to Our Readers
Bake knows how important it is to have timely access to the vital industry information and
insights we provide. In addition to our industry leading print editions, you can always stay
engaged wherever you are with our digital editions at bakemag.com/digital_editions. You
can get the latest news first by signing up for Bake's newsletters by visiting bakemag.com/
Newsletter_Subscriptions. For assistance, please e-mail us at subscriptions@sosland.com.
Bake is 100% recyclable. Thank you
bakemag.com | JAN-FEB 2024 > 03

http://www.bakemag.com http://www.bakemag.com/digital_editions http://www.bakemag.com/newsletter_subscriptions http://www.bakemag.com/newsletter_subscriptions http://www.bakemag.com

bake - January/February 2024

Table of Contents for the Digital Edition of bake - January/February 2024