bake - January/February 2024 - 29
in 2024 as US food regulators roll out a new labeling proposal
to help shoppers make easier, quicker, and healthier food decisions.
The proposal will spur a national conversation about the
importance of reading food labels (on the front and the back
of the package) and the multitude of factors beyond labeling
that influence our personal food choices, " explains Kris Sollid,
RD, IFIC's senior director of nutrition communications.
Swipe, like, eat
" Lest we forget the 'girl dinner' trend from over the summer,
or the potato chips and caviar combo that launched high/low
snacking into the ether, " says Jenny Phillips, senior manager
of communications. " We predict more social media-induced
snacking and cooking trends to continue well into 2024. "
According to IFIC's data, as a result of social media content,
half of Americans (51%) say they have tried a new recipe, 42%
say they have tried a new brand or product, 29% say they have
tried a new restaurant, and 28% say they have reevaluated
their relationship with food. Six in ten say they have made
healthier choices as a result of information they see on social
media. Phillips notes, " If we've learned anything, it's to not
underestimate the power of social media in influencing what
people are eating, cooking and buying. "
The expanding role of e-commerce
In 2022, US e-commerce spending soared to more than $1
trillion, representing the biggest year on record, according to
the new report, " The High Cost of Invisibility for Multi-Location
Enterprises Learnings " from SOCi's 2023 Local Visibility Index.
That's an astounding number, and with all eyes on e-commerce,
it's easy to overlook another eye-opening insight: 85% of retail
commerce dollars are spent offline with local businesses,
according to Census.gov.
The overwhelming majority of consumers today use digital
tools to find information about local businesses and, increasingly,
to perform transaction-oriented actions like ordering
for pickup or booking an appointment. And the growth of
e-commerce has trained consumers to expect a high level of
digital presence from businesses of all kinds, including local
stores and service providers.
But it's clear that brick and mortar brands are struggling
to keep up with consumers' online expectations. According
to SOCi's 2023 Local Visibility Index (LVI) - the average U.S.
business is virtually invisible in 2 out of 3 local searches, even
when 9 of 10 consumers turn to search when they have a need.
The index reveals that businesses ignore 92 percent of
customer questions (like " Are you open late on Christmas
Eve? " posted to their Google profiles.
bakemag.com | JAN-FEB 2024 > 29
QUALITY
CONSISTENCY
and
Discover the
North Dakota Difference
Call 1-800-538-7721 * www.ndmill.com
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http://www.Census.gov
http://www.ndmill.com
bake - January/February 2024
Table of Contents for the Digital Edition of bake - January/February 2024
bake - January/February 2024 - Intro
bake - January/February 2024 - 1
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https://digital.bakemag.com/sosland/bake/bake-july-aug-2024
https://digital.bakemag.com/sosland/bake/bake-redbook-2024
https://digital.bakemag.com/sosland/bake/bake-may-june-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2024
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
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https://digital.bakemag.com/sosland/bake/2019_12_01
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https://digital.bakemag.com/sosland/bake/2019_10_01
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https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
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