bake - January/February 2023 - 8

practical marketing
FLAVOR TRENDS
One of the world's top 10 flavor companies has published its annual
report highlighting next year's biggest trends in food and
beverage flavors, up-and-coming ingredients, predictions for
packaged foods and restaurants, and more., California-based T.
Hasegawa USA announces the publication of its free downloadable
2023 Food and Beverage Flavor Report.
This annual report combines leading industry research findings
with the latest data from T. Hasegawa's product development
and marketing teams to analyze what consumers are currently
looking for in food and beverage categories and predict
upcoming trends through next year.
T. Hasegawa has developed custom flavors for the world's top
food and beverage brands for more than a century. Globally recognized
for its innovation and expertise in flavor development
and proprietary flavor enhancing technologies, T. Hasegawa
remains at the forefront of consumer trends and shares these
developments and research findings throughout the food and
beverage industry.
" T. Hasegawa's R&D team is uniquely positioned to predict
REASONS CONSUMERS CHOOSE
DESSERTS AND CONFECTIONS
consumer flavor trends since we work with many of the world's
top food and beverage brands, " said Doug Resh, director of
commercial marketing for T. Hasegawa USA. " Consumer tastes
and behaviors are constantly changing, so it's important for us
to stay ahead of trends with this annual report. By leveraging
the latest trend insights, we're able to use flavor technology to
deliver more of what consumers are looking for next year. "
Highlights from the T. Hasegawa 2023 Food and Beverage Flavor
Report include:
* Top Overall Consumer Trends such as economic/inflationary
changes, functional and plant-based product demand,
fermented flavors, sea vegetables and more.
* Top Ingredient Trends for immunity support, sustained energy,
mental health and others.
* Snack food flavor innovations - how flavors are diversifying
in snacks with international cuisine and unexpected combinations
*
Dessert and Confection trends, ingredients and findings
and a look at how social media is reshaping indulgent
foods.
* Protein Trends - a look at how traditional protein flavors
like barbecue continue to thrive, while inflation and plantbased
options evolve the category. Plus details on how international
flavors are expanding proteins for U.S. consumers
and encouraging experimentation.
* Regional and International flavor trends that are resonating
with U.S. consumers
In dessert and confection trends, the report finds that consumers
looking for more flavor innovation, healthfulness, functionality
and, in a context of rising inflation, and value.
Social media is widely valued for its capacity to spark new indulgent
food trends and concepts, and inspire homemade treat
hacks, all of which can help shape innovation pipelines.
International tastes and spicy foods have room to grow. Interest
in trying more diverse, unusual flavors and ingredients,
including from Latin and Asian cuisine, is strong.
Pairing unusual, innovative tastes with well-established ones
may be most effective, as consumers still value nostalgic tastes.
08 < JAN - FEB 2023 | bakemag.com
© FAHRWASSER-STOCK.ADOBE.COM, T.HASEGAWA
http://www.bakemag.com
bake - January/February 2023

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