bake - January/February 2023 - 52

TIME SAVING TIPS
FINANCIAL DASHBOARD
Carats & Cake, the financial operating
system for the events industry, launches its
dashboard solution for sales and finance
teams across the hospitality industry. The
dashboard provides property groups with
easy-to-access, transparent, and real-time
reporting as part of its end-to-end revenue
optimization platform.
Carats & Cake delivers the revenue optimization
platform for venues and property
groups, transforming the $100 billion annual
events industry through a full suite of purpose-built
marketing, sales, and customer
conversion (contracting, invoicing, and
payments) solutions.
" At Carats & Cake we partner with the
largest hospitality groups and property asset
owners in the world to ensure their teams
have a purpose-built solution that improves
efficiency and drives up revenue while
increasing margins. One of the gaps we
noticed that was fairly omnipresent across
the industry was the lag in information
sharing between sales and finance teams.
Sales is always thinking about the next
opportunity and finance is often looking at
what has occurred to ensure all invoices are
paid. With the Carats & Cake dashboard,
we're providing all business functions with
access to the intelligence to drive their
business forward by reducing that lag in
up-to-date information, " says Rhett Keller,
chief revenue officer, Carats & Cake.
The new dashboard includes features
such as:
Invoice Creation and Scheduling (to
match current process)
Real Time Notifications of Payment and
Contract Activity
Insights into Prospect Engagement
Monthly / Quarterly Insights into Sales
and Marketing Performance across Property
Portfolio
" No two property groups are the same
in terms of team structure, reporting, or
the end-to-end customer journey from
ACQUISITION TRAIL
Café Valley Inc., a Swander Pace Capital
portfolio company that manufactures and
distributes high-quality baked goods for the
in-store bakery and foodservice channels,
announced it has acquired the assets of
Freed's Bakery, a manufacturer of iced mini
cupcakes for national and regional retailers.
Freed's Bakery is one of the largest iced
mini cupcake manufacturers in North America
and provides its customers with both
everyday and seasonal iced mini cupcakes.
" This is truly an exciting time to be in
the bakery business. This product range
expands our leadership position in bakery,
broadens Café Valley's business platform
and strengthens synergies and economies of
scale while also helping us continue to de52
2023
SPRING CAKES
liver high quality products and services. The
acquisition is a perfect fit and direct complement
to Café Valley's existing products.
Mini iced cupcakes are a core offering in
many retailers across the country and drive
significant excitement to the in-store bakery
category through innovation and multiple
seasonal offerings, " says Brian Owens, chief
executive officer of Café Valley.
" The Freed's acquisition is a value-enhancing
add-on for the Café Valley investment
platform and strengthens our position
in our diverse channels, including in-store
bakery, convenience and foodservice.
We will continue to look for interesting
investment opportunities within the bakery
category to further establish Café Valley as
discovering a property to hosting an actual
event. Whether it's a massive corporate
conference, an intimate wedding, or any
scale event in between, Carats & Cake is
committed to building the industry-specific
platform to ensure the best outcome for
both the event host and the property asset
owner, " says Jess Conroy, founder and chief
executive officer, Carats & Cake. " What
we've heard over the last few years - especially
from multi-property groups - is that
being able to standardize and have visibility
across assets is material for decisions
around future resource allocation. "
a value-added partner to our retailers and
foodservice customers, " says Café Valley
Board Chairman and Swander Pace Capital
Managing Director Tyler Matlock.
JOHN UNREIN
CARATS & CAKE
bake - January/February 2023

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