bake - January/February 2023 - 51
" Small businesses have gotten so much
value from TikTok that 52% plan to
increase their marketing spend on TikTok
next year, with another 21% intending to
maintain their spending. "
Capterra's TikTok Marketing Survey
creating TikTok content can check out Capterra's list of the best social
media management software or its recommendations for video
marketing software by searching online.
PRO TIP
Post content,
even if you
think it won't
perform.
POSITIVE RESULTS
TikTok marketing yields over.whelmingly positive results: Among
small businesses that run ads on TikTok, 78% say they've realized
a positive ROI, the majority within six months.
Most SMBs using TikTok will increase their marketing
spend: 52% of SMBs marketing themselves
on TikTok plan to spend more money on TikTok
marketing in 2023.
Organic content rules: While the majority of
SMBs say both organic and sponsored content
is extremely valuable to their overall marketing
strategy, they tend to derive more value from their
organic content.
TIKTOK ADS PROVIDE QUICK ROI
Users like TikTok because its seemingly endless content feels
authentic and unfussy-videos made by real people, for real people.
Creating ads that capture the candid nature of organic TikTok content
helps businesses blend in.
According to 60% of SMBs currently running ads on TikTok, InFeed
ads are the most effective in terms of conversions. In-feed ads
resemble organic content so closely that the two are virtually indistinguishable.
When ads don't look like ads, viewers are more likely
to engage with your content rather than instantly scrolling past it.
Advertising returns aside, businesses tend to invest more heavily
in, and derive more value from, their organic content.
On average, TikTok marketers put 11 to 20% of their overall marketing
budget toward TikTok, with an emphasis on organic content.
More than three-quarters of businesses that use TikTok post
organic content, while less than two-thirds run ads on the platform
(some only use TikTok to discover trends or keep an eye on
their competitors). Among businesses that post both organic and
sponsored content, 72% say organic TikTok content is extremely
valuable to their company's overall marketing performance, while
55% say the same for ads.
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THE xxx ISSUE
2021
51
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bake - January/February 2023
Table of Contents for the Digital Edition of bake - January/February 2023
bake - January/February 2023 - Intro
bake - January/February 2023 - 1
bake - January/February 2023 - 2
bake - January/February 2023 - 3
bake - January/February 2023 - 4
bake - January/February 2023 - 5
bake - January/February 2023 - 6
bake - January/February 2023 - 7
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bake - January/February 2023 - 49
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bake - January/February 2023 - 51
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bake - January/February 2023 - 53
bake - January/February 2023 - 54
bake - January/February 2023 - 55
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https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
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https://digital.bakemag.com/sosland/bake/2020_06_01
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https://digital.bakemag.com/sosland/bake/2019_12_01
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https://digital.bakemag.com/sosland/bake/2019_10_01
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https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
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